Marketing Analyst

Description

Job Summary: Marketing Analyst to strengthen communication, drive 360° campaigns, and consolidate brand positioning—ensuring consistent and continuous branding evolution. Key Highlights: 1. Strategic execution of 360° campaigns and branding 2. Creation of compelling narratives and persuasive copy for diverse channels 3. Collaboration with internal teams and external partners **About Mikro Market** We are Mikro Market—the largest autonomous supermarket franchise network in Rio de Janeiro! With a 100% Carioca DNA and nationwide presence, we’re expanding rapidly and seeking talented individuals to grow with us. **Job Objective** We’re seeking a Marketing Analyst to strengthen our communications team, accelerate our campaigns, and consolidate our brand positioning. This professional will be responsible for creating, planning, and executing 360° campaigns while ensuring consistent and continuous branding evolution. **Job Responsibilities** * Plan, create, and execute institutional and promotional campaigns. * Develop communication materials and adapt campaigns for online and offline channels. * Create compelling narratives, texts, scripts, and persuasive copy for various channels. * Ensure visual and verbal brand consistency across all touchpoints. * Monitor campaign performance and propose continuous improvements. * Maintain and update brand guidelines (Brandbook, visual identity, tone of voice). * Collaborate closely with internal departments—including sales—and external partners. * Manage schedules, requests, and deliverables with organization and autonomy. * Produce performance reports and insights to support decision-making. **Required Qualifications:** * Prior experience with campaigns and branding. * Knowledge of paid media strategies (Meta, Google). * Proficiency in content creation and copywriting. * Familiarity with marketing funnels, customer journey, and performance metrics. * Ability to read and interpret data. * Strong verbal and written communication skills. * Organizational ability, proactivity, and creativity. **Preferred Qualifications (Strongly Valued):** * Familiarity with automation tools (RD, Trello, Pipefy, Sults) * 4+ years of experience in this role * Experience with brand identity, visual standardization, campaigns, and events * Background in retail, franchising, or fast-growing companies. **Additional Job Information** Work Location: **On-site at Mikro Market’s headquarters – Barra da Tijuca/RJ** Working Hours: **Monday to Friday, 8:00 AM to 5:45 PM** Employment Type: CLT **Benefits Offered:** ? Health Insurance with no co-payment ? Transportation Allowance: R$ 9.40/day ? Meal Allowance: R$ 26.00/day * Birthday Day Off ? University Tuition Reimbursement Program ? English and Spanish Course Partnership ? Gympass ? Two Online Psychological Consultations per Month ? One Online Nutritionist Consultation per Month ? One Online General Practitioner Consultation per Month ? Discounts on in-person consultations, laboratory tests, and affiliated pharmacies **\#JoinMikro ?