CRM Analyst

Description

**Description:** Manage Bulbe's CRM tools (HubSpot, Blip, and others), supporting business areas throughout the entire customer lifecycle—from lead generation and qualification to customer retention. **Your day-to-day responsibilities:** * Map, implement, and optimize the customer journey within the CRM. * Plan, create, execute, and measure ad hoc campaigns, communication sequences, and automations on HubSpot and Blip platforms using advanced data segmentation and/or SQL. * Structure and maintain pipelines, objects, properties, and events, as well as CRM data organization, ensuring governance, standardization, and data quality for leads, customers, and opportunities. * Create, structure, and optimize sales and post-sales pipelines, defining funnel stages, movement criteria, and progression rules. * Develop and manage CRM workflows and automations to streamline processes. * Build and maintain dashboards and reports for messaging, sales funnels, and commercial performance in the CRM. * Ensure visibility, control, and traceability of information across all stages. Monitor and analyze strategic KPIs. **What we expect from you:** * Proficiency in messaging and automation tools (HubSpot and Blip). * Experience analyzing digital campaigns. * Skill in data manipulation and interpretation (Excel, SQL). * Ability to track CRM KPIs effectively. * Knowledge of best practices for messaging: email, WhatsApp, push, RCS. * More than 3 years of experience in this field. **Behavioral competencies:** * Analytical and data-driven mindset; * Ability to solve problems quickly and effectively; * Creativity in proposing new approaches; * Results-oriented with a focus on goal achievement; * Critical perspective on customer retention and loyalty; * Organized and detail-oriented; * Strong communication and teamwork skills; * Proactive and autonomous. **Nice-to-haves:** Experience with HubSpot, Blip, Snowflake, and Data Studio; advanced knowledge of automations and relationship journeys; prior experience in the energy sector. **Education: Completed undergraduate degree**