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Job Summary: Responsible for leading the creation and execution of visual projects across digital and print media, ensuring consistency with brand identity and strategic objectives. Key Highlights: 1. Lead the creation and execution of visual projects online and offline 2. Integrated graphic and audiovisual production 3. Proactive, creative profile with strong communication skills This role is responsible for leading the creation and execution of visual projects across digital and print media, ensuring consistency with brand identity and strategic communication objectives. In addition to graphic production, the professional captures and edits audiovisual content, contributing to integrated campaigns that connect online and offline environments. The candidate has a proactive profile and strong writing skills, capable of proposing creative solutions autonomously and communicating ideas precisely to diverse internal audiences. **Responsibilities:** * Create and develop visual concepts for various projects, including social media assets, digital campaigns, printed materials, institutional presentations, and point-of-sale (POS) materials, with full mastery of brand visual identity guidelines. * Produce high-quality layouts and materials using Canva, Adobe Photoshop, and Adobe Illustrator, assuming technical and aesthetic responsibility for deliverables. * Capture and edit video content for various formats and channels, including reels, institutional videos, event recordings, and product-related materials, using CapCut and Adobe Premiere Pro. * Work integrally across online and offline channels, ensuring visual and narrative consistency among digital campaigns, in-person activities, physical materials, and brand activations. * Participate in meetings with marketing, communications, and leadership teams to understand requirements, present proposals, and substantiate creative decisions. * Organize and version brand visual and audiovisual files, ensuring traceability and easy access to produced materials. * Proactively identify opportunities to improve creative outputs and visual identity without waiting for specific requests. * Monitor design trends and visual language on platforms relevant to the business, applying this knowledge pertinently and judiciously. * Ensure all produced assets comply with copyright regulations, visual accessibility best practices, and technical quality standards for print and digital publishing. **Desired Profile** * Proven experience producing content for both online and offline media. * Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator. * Proficiency in CapCut and Adobe Premiere Pro for video editing. * Strong writing skills and ability to communicate ideas clearly. * Autonomy and proactivity: does not require step-by-step management. * Portfolio featuring diverse work, including audiovisual projects.
