SENIOR COPYWRITER

Description

Job Summary: Professional responsible for creating and standardizing strategic content, campaign copy, and supporting internal departments—with emphasis on audience research and competitor analysis. Key Highlights: 1. Strategic content creation and rich materials 2. Copywriting for campaigns focused on conversion 3. Ensuring communication consistency and brand voice **Job Description:** ---------------------- Strategic Content Production: Creating articles, social media posts, scripts, and rich materials—adapting language and format according to channel and funnel stage. Campaign Copy: Writing ad copy, landing page content, and email texts—with focus on headlines, CTAs, and improving conversion rates. Review and Standardization of Brand Voice: Ensuring communication consistency and maintaining the brand’s style guide and voice. Audience Research and Understanding: Conducting research on audience pain points and language, as well as analyzing competitors and market trends. Support for Internal Departments: Producing content, scripts, and support materials for Sales, Customer Success, and Events—aligned with the company’s communication strategy. **Mandatory Requirements:** ------------------------------ Communication Creativity Organization Analytical Thinking Proactivity Completed Bachelor’s Degree **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- NOT APPLICABLE **Benefits:** --------------- CLT Benefits — Medical Insurance, Meal/Voucher Allowance, Birthday Day Off **Working Hours:** ------------------------ 8:00 AM to 6:00 PM / 8:00 AM to 5:00 PM