Job Summary: We are seeking a CRM Analyst to operate both operationally and analytically in executing campaigns and relationship nurturing workflows, supporting the organization, implementation, and evolution of automations. Key Highlights: 1. Experience with CRM and automation, with strong analytical capability. 2. Dynamic and collaborative environment focused on professional development. 3. Opportunity for growth within an institution of educational excellence. Cultura Inglesa is for everyone! **All our job openings affirm inclusion and diversity, and we’re eagerly awaiting your application!** Cultura Inglesa is an innovative company that dreams of positioning Brazil globally through education—training increasingly confident and fluent English speakers. We are a cultural exchange center that uses theater, music, dance, and all forms of art as teaching tools. We are a reference in English language instruction, with over 89 years of experience and excellence in this field. We offer a comprehensive infrastructure for technology and teaching material development. We adopt an entrepreneurial mindset, constantly improving our products and services, and pioneer teaching techniques because we believe in innovation in education. We seek a CRM Analyst to work **operationally and analytically** on executing Cultura Inglesa’s campaigns and relationship nurturing workflows, supporting the team in **organizing, implementing, and evolving** automations and outreach via **e\-mail, SMS, and WhatsApp**. We are currently restructuring our CRM, and this person will play a key role in **supporting the CRM Consultant and CRM Specialist**, ensuring **execution routine**, **delivery quality**, and **results tracking**. They will partner with internal teams to maintain **consistency, efficiency, and scalability** across workflows and outreach. **Responsibilities and Duties** **Main Responsibilities:** * Execute CRM campaigns and journeys (outreach, scheduling, segmentation, and content updates). * Support the creation and maintenance of relationship nurturing workflows and automations (e.g., welcome, lead nurturing, conversion, re-enrollment, debt management, etc.). * Operationalize lists, basic audience segmentation, and rules (based on behavior, funnel stage, interests, and registration data). * Monitor and report results (delivery, open rate, click-through rate, conversion), generating insights and practical recommendations. * Support A/B testing routines (subject lines, creatives, timing, CTAs, segmentation), organizing hypotheses and analyses. * Ensure quality and standardization: link review, QA of outreach, UTM parameterization, and calendar organization. * Interface with Marketing and Sales teams to align requirements and ensure communications support the lead and re-enrollment funnel. * Support process documentation and workflow organization (inventory, naming conventions, versions, and best practices). **Requirements and Qualifications** **Requirements:** * Segmentation and personalization * Experience with **CRM and automation**, plus strong analytical capability. * Experience with conversion funnels and channels **e\-mail/SMS/WhatsApp**. * Experience with automated journeys (workflows) * Experience creating copy * Prior experience with CRM routines (campaigns, outreach, segmentation, performance analysis). * Familiarity with automation/CRM platforms (e.g., HubSpot, RD Station, Salesforce Marketing Cloud, Braze, Oracle Responsys, etc.). **What we expect daily:** A **hands-on**, organized, and data-curious individual who ensures high-quality execution and helps the team continuously improve communications based on testing and performance. **Additional Information** * Dynamic and collaborative environment that values professional development * Opportunity for growth within an institution committed to educational excellence * Medical assistance * Dental assistance * Transportation allowance * Life insurance * Study scholarships * TotalPass (health and wellness plan) * SESC partnership * Birthday day off * Meal allowance * Continuous training and professional development courses * Discounts at Cultura Inglesa College * Discounts at external colleges If you possess the energy, passion, and dedication we seek, we’d love to meet you! Please send your resume and join Cultura Inglesa! Cultura Inglesa is one of the most awarded language learning brands in the market. With over 90 years of history, we operate in more than 100 units across 8 states and the Federal District. We offer in-person and live online classes, combining quality education with social initiatives, technology, and innovation.