Job Summary: Responsible for structuring, producing, and evolving Lobe’s content strategy, ensuring authority, qualified demand, and brand strengthening. Key Highlights: 1. Lead and define the brand’s content strategy 2. Focus on SEO, inbound, and paid traffic 3. Leverage AI for editorial productivity and quality Responsible for structuring, producing, and evolving Lobe’s content strategy, ensuring generation of authority, qualified demand, and brand strengthening across all digital and institutional channels. Your primary purpose is to transform strategy into relevant, measurable, results-oriented content, integrating SEO, inbound, paid traffic, internal marketing, and relationship-building into a consistent, high-performing narrative. **Key Responsibilities:** * Define and lead the content strategy, aligning topics, formats, and objectives with traffic, lead-generation, and brand-positioning goals; * Plan and produce SEO-optimized content (blog posts, institutional pages, FAQs, and landing pages), aiming to increase qualified organic traffic and improve search rankings; * Conduct keyword research and competitive benchmarking to identify growth opportunities and editorial prioritization; * Develop high-performing ad copy (ads, headlines, and landing pages) focused on conversion and ROI; * Structure and optimize email marketing sequences and automated lead-nurturing workflows throughout the buyer’s journey; * Lead production of institutional and internal marketing content to strengthen company culture and internal communication; * Script institutional videos and performance-oriented assets, ensuring strategic and persuasive narratives; * Analyze and optimize content based on metrics (CTR, conversion, engagement, and traffic), driving continuous improvement; * Ensure excellence in scannability, semantics, content UX, and consistency of brand voice; * Leverage AI as an enabler of editorial productivity and quality; * Monitor content KPIs and generate strategic insights to inform marketing and growth decisions; * Actively participate in strategic planning and develop briefs for graphic and audiovisual assets, ensuring alignment among content, design, and performance; * And other related duties. **Requirements:** * Currently pursuing a degree in Advertising and Public Relations, Journalism, Marketing, or related fields; * Prior experience in digital content production, copywriting, or inbound marketing; * Experience with SEO and production of optimized content; * Experience with digital campaigns and creation of performance-driven copy; * Organizational skills; * Strong communication skills.