Job Summary: Senior Data Analyst to manage digital channel performance and KPI reporting, working in a dynamic, innovation-focused environment. Key Highlights: 1. Work with data analysis to drive digital strategy 2. Develop dashboards and reports to optimize routines 3. Focus on innovation and data-driven culture **WMS**, in partnership with **I\-cherry**, is seeking a Senior Data Analyst for a fully digital account responsible for site KPI reporting, digital channel performance management, and direct coordination with media vendors and clients. **WMS** and **I\-CHERRY** recognize that diversity is the driving force behind innovation and sustainable growth. We value diversity in all its forms, acknowledging that each individual brings a unique, dignified, and valuable perspective. We do not tolerate any form of discrimination or prejudice. By affirming this commitment, we extend an invitation to you to help us build an inclusive and diverse environment. All our positions are open to People with Disabilities, Black, Brown, and LGBTQIAPN\+ individuals. **Responsibilities and Duties** **Your typical day will include:** * Measuring visits, conversions, sales, campaigns, cohorts, lifetime value, and payback per marketing channel; * Creating dashboards aimed at automating and optimizing routines; * Recommending improvements to enhance performance; * Developing operational and managerial reports; * Proposing new ideas and projects to increase website traffic and revenue; * Analyzing user experience on the website; * Conducting market and competitive analysis; * Collaborating cross-functionally across all disciplines; * Developing Web Analytics planning; * Executing tests, collecting and analyzing data, identifying trends, and generating insights; * Building presentations and reports summarizing analyses performed; * Recommending improvements to clients and the media team to increase conversion and reduce costs; * Managing relationships and maintaining close contact with internal and external clients; * Planning, organizing, and supervising job and sprint progress; * Identifying and tracking growth opportunities across accounts; * Managing progress of all data-related projects for assigned accounts; * Promoting daily adoption of a *data-driven* culture. **Requirements and Qualifications** **The profile we seek:** * Degree in Statistics, Mathematics, Business Administration, Advertising and Public Relations, Digital Marketing, or related fields; * Advanced Excel proficiency; * Experience with Google Analytics 4; * Knowledge of data visualization; * Familiarity with testing tools; * Knowledge of data integration; * Experience with digital marketing platforms is a plus; * Knowledge of GCP is a plus; * Telecom industry experience is a plus. **Additional Information** **Ahhh, about our perks!** **Benefits:** * SulAmérica Medical and Dental Plan; * Meal Allowance or Food Allowance; * Life Insurance; * TotalPass; * Birthday Day Off; * Remote Work Allowance; * Extended Maternity and Paternity Leave; * Pharmacy Discounts; * EAP (Employee Assistance Program); * Light atmosphere and relaxed work environment! * Creative and fun people! * Immense internal growth opportunities! **More details:** * Employment type: CLT; * Hybrid work model: occasional office attendance in São Paulo; * Must reside in São Paulo. *At WMS, we consider all applications for our positions without distinction based on gender, sexual orientation, ethnicity, culture, origin, religion, disability, age, etc.* **WMS** is a media company founded in 2021 as part of **WPP Brazil’s** strategy to centralize media intelligence across its operations. The company was launched with the mission of shaping Brazil’s new era of media through technology and data, delivering strategic media planning services and excellence in execution. **WMS** aims, in the short term, to standardize media knowledge and execution across its operations, and, in the long term, to become **Brazil’s largest media company.**