Growth Marketing Specialist

Description

Job Summary: We are seeking a full-stack Growth Marketing Specialist to drive qualified traffic, leads, and trial signups through organic and paid web channels. Key Highlights: 1. Drive PLG acquisition and monetization through SEO and AEO. 2. Optimize content for traditional search engines and AI. 3. Cross-functional partnership to scale impact and improve UX. Join ABC Fitness and become part of a culture as ambitious as it is authentic. Let’s transform the future of fitness—together! Our Values **Best Life** We believe great work starts with great people. That’s why our culture is built on respect, trust, and a sense of belonging. We foster an inclusive environment where every team member can bring their authenticity to work—because diverse perspectives fuel innovation and create meaningful impact. **Growth Mindset** We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—both personally and professionally. **One Team** From day one, you’ll be part of a team that collaborates, celebrates, and cares. We act quickly, support each other, and have fun along the way—because when you thrive, we all thrive. Our team (Growth) sits at the intersection of marketing and product, driving initiatives that will impact the online self-serve funnel, from acquisition to activation and retention. We’re looking for a full-stack Growth Marketing Specialist responsible for driving qualified traffic, leads and trial signups through organic and paid web channels. You’ll support and drive end-to-end initiatives across website optimization, SEO, and AEO, ensuring our PLG self-serve funnel continuously improves. This data driven role requires creative thinking with strong analytical skills and a deep understanding of digital acquisition levers. **WHAT YOU’LL DO** **Own and drive PLG acquisition and monetization programs across:** * Drive end-to-end SEO and AEO initiatives, from keyword research to SERP optimization, to increase visibility, leads, and trial conversion. * Optimize content for both traditional search engines and AI-driven discovery surfaces (e.g., featured snippets, People Also Ask, and LLM-based answer engines). * Monitor algorithm updates and emerging AI search trends to proactively evolve strategy. * Partner cross-functionally with Content, Product Marketing, Development, and external agencies to scale impact. * Partner with Design and Engineering to run site audits, improve UX, and increase conversion rates on key pages. * Write and optimize conversion-focused website and landing page copy aligned to brand voice and user intent. * Plan and execute A/B tests to improve trial and funnel conversion. * Collaborate with the Paid team to support campaigns across platforms such as Google, Bing, Meta, Reddit, and emerging channels. * Test and optimize paid landing pages using CRO best practices. * Share learnings from paid experiments to inform organic strategy, messaging, and lifecycle campaigns. * Partner with program and lifecycle teams to support email journeys across lead nurture, trial engagement, and free-to-paid flows. * Assist with building, QA, and optimizing campaigns across the funnel. * Build and maintain dashboards to track search, web, and funnel performance. * Analyze performance data to surface insights, trends, and growth opportunities. * Support experimentation and testing to continuously improve acquisition and conversion. **WHAT YOU’LL NEED** * 4-6+ years of experience in SEO, SEM/PPC, or web optimization in a SaaS/PLG environment. * Comfort using LLMs (e.g., ChatGPT) to support research, content optimization, and workflow efficiency. * Strong working knowledge of SEO fundamentals and familiarity with **AEO / AI-driven search optimization**. * Strong analytical mindset with hands-on experience using Google Analytics, Google Search Console, HubSpot, Mixpanel, SEMrush, Ahrefs, or similar tools. * Knowledge of CRO and A/B testing techniques and familiarity with testing tools like VWO, Optimizely are a plus. * Bilingual English/Portuguese (required). **WHAT WE OFFER YOU:** * Purpose-driven company committed to helping change people’s lives through technology, with a values-based culture centered on Best Life (#bestlife), One Team (#oneteam), and Growth Mindset (#growthmindset). * Days of Disconnection — once per quarter, we take a collective pause and enjoy a day off together around the world. #oneteam * Health, dental, and life insurance. * Meal allowance — usable at both supermarkets and restaurants. * Remote work allowance — you may need help with your internet bills. * Gym access subscription app. * Educational partnership offering great discounts at universities, English schools, and more. * Payroll-deducted personal loan. * EAP — psychological, legal, and financial assistance whenever you need it. Always. * Access to discounts with our partners, including Dell, Microsoft, and many others. * And more! — so many benefits we can’t list them all here! At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement. ABC'S **COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:** ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com. **About ABC Fitness** ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients. From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com #LI-REMOTE