Job Summary: The Pecege is seeking a Digital Performance Specialist passionate about data, innovation, and results to work on challenging and purpose-driven projects. Key Highlights: 1. Work with purpose and impact in education. 2. Opportunity for growth within an innovative institution. 3. Collaborative environment focused on continuous learning. **Join us in transforming education!** Are you someone who seeks purposeful work? Then this could be your opportunity to grow within one of the most innovative institutions in the education sector! At Pecege, we believe education is one of the most powerful tools to transform lives and build a fairer future. None of this would be possible without the people who make up our team—the “pecegers,” as we affectionately call them here. Now, we’re looking for another talented individual to join our mission. We currently have an opening for a **Digital Performance Specialist**, seeking professionals passionate about data, innovation, and results who wish to work on challenging, collaborative, and purpose-driven projects. We value individuals committed to quality, curiosity, continuous learning, and motivated to contribute digital strategies and solutions that generate real value for society. ***REMEMBER:*** *It is essential that you complete all steps of the application process so we can review your profile and invite you for an interview. If you skip any step, your profile will not advance in the selection process.* **Responsibilities and Duties** **Responsibilities and Duties:** * Manage web analytics tools (GA4, GTM, Looker / Data Studio), ensuring correct data collection and analysis; * Create and monitor performance dashboards, marketing and product funnels, and KPIs; * Plan, execute, and analyze A/B tests and ongoing improvements to pages and user flows (CRO); * Develop SEO strategies (on-page and off-page), monitoring rankings, keyword performance, and indexing errors; * Manage and optimize CRM journeys and automations, collaborating with content, media, and sales teams; Identify bottlenecks and growth opportunities across the funnel (acquisition, activation, retention, revenue, referral); * Work closely with Product, Media, Content, Commercial, and Development teams; * Document hypotheses, tests conducted, learnings, and best practices. **Requirements and Qualifications** **Requirements and Qualifications:** * Prior experience with Web Analytics, SEO, CRM, CRO, or Growth; * Proficiency in Google Analytics, Tag Manager, and dashboard tools (Looker Studio, Power BI, or similar); * Knowledge of SEO tools (SEMrush, Ahrefs, Search Console); * Experience with CRM and automation platforms (RD Station, HubSpot, etc.); * Familiarity with experiments, A/B testing, heatmaps (Hotjar, Clarity), and CRO tools; * Analytical mindset, experimentation-oriented, and results-focused; * Strong communication skills and ability to translate data into decisions. **Education:** * Bachelor’s degree or technology-focused undergraduate program is mandatory. **Additional Information** **Benefits offered here:** **Daily Food and Well-being** * Flash Multibenefits Card. **Health and Safety** * Health Insurance – Unimed; * Dental Insurance – Bradesco; * Life Insurance – Porto Seguro; * Health and Well-being Program – discounts on nutritionists, pharmacies, optical stores, pilates, aesthetics, emotional health, music, public speaking, and more. **Quality of Life** * Partnership with Wellhub (formerly Gympass); * Extended Paternity Leave. **Personal and Professional Development** * Study Incentive – undergraduate, postgraduate, and language courses; * Professional Development Incentive – financial support for training, events, and certifications; * Corporate Education – development learning paths. **Celebration Moments** * Events and initiatives throughout the year to strengthen bonds and organizational culture. **ADDITIONAL INFORMATION** **Work Model** * **Employment Type:** CLT * **Work Modality:** On-site * **Working Hours:** Monday to Friday, 8:00 AM to 5:00 PM (with 1-hour break) * **Equipment Provided:** Laptop, mouse, headset, and other materials necessary to perform job duties At Pecege, we believe in the power of education to transform lives and create a more innovative and accessible future. We are a dynamic organization connected to knowledge and constantly evolving, partnering with prestigious institutions such as the University of São Paulo (USP) to deliver excellence in education across Brazil and beyond. **What We Do:** * Manage USP MBA programs in partnership with renowned foundations. * Develop educational initiatives such as Pecege College, offering undergraduate programs aligned with market needs. * Create impactful digital learning solutions, including the Solution Platform and Pecege Corporate Education. * Host technical, cultural, and scientific events to broaden access to knowledge. * Produce academic and editorial content through Pecege Publishing House, recognized by Skylar—a startup awarded in the field of educational technology. * Transform communities through social initiatives focused on educational development. **Why Work Here?** Because here you’ll find purpose, innovation, freedom with responsibility, and a collaborative environment where your work truly matters. We’re passionate about people, ideas, knowledge, and making a difference. **Ready to grow with us?** Join Pecege!