Job Summary: A results-driven marketing professional specializing in campaign management, media, and metric analysis, ensuring consistency of institutional communication. Key Highlights: 1. Experience in campaigns and media, and generation of qualified demand. 2. Strategic, results-oriented marketing vision. 3. Plan, monitor, and optimize lead-generation campaigns. **Your talent completes us!** **Location: Headquarters \- Rua Mato Grosso, 960** **What’s essential?** * Bachelor’s degree in Social Communication, Marketing, Business Administration, or related fields; * Experience with campaigns and media, generation of qualified demand, and alignment among communication, institutional positioning, and lead-generation results; * Strategic, results-oriented marketing vision; * Hands-on experience managing paid traffic; * Experience analyzing performance metrics; * Agency management, briefing, and communication; * Experience with CRM and relationship nurturing sequences; * Experience in the education sector is a plus. **Your responsibilities will include:** * Planning and monitoring lead-generation campaigns; * Developing strategic briefings for agencies; * Monitoring on- and off-line media execution; * Monitoring and optimizing paid campaigns; * Tracking performance metrics and proposing adjustments; * Monitoring media budget and fund allocation; * Ensuring consistency between communication and institutional positioning; * Supporting institutional initiatives and branding efforts; * Conducting critical analysis of GA4, CPC, CTR, CPL, CAC, ROAS, LTV, and UTMs. **Benefits:** * Life insurance * Transportation allowance * Health insurance \- Nationwide coverage * Dental insurance \- Nationwide coverage * Super Flex Ticket (food/meal allowance) \- Including during vacation periods * Wellhub (Gympass) \- Your physical health and well-being matter to us, so we offer this benefit to you and your family **Together, we’ll transform the lives of people who will transform the world.** **If you are a person with a disability or a rehabilitated individual, we welcome your application.** **Wishing you success!**