SENIOR MARKETING ANALYST

Description

Job Summary: A marketing professional with experience in campaigns, media, and paid traffic management, focused on results and strategic alignment. Key Highlights: 1. Experience with campaigns, media, and qualified demand generation 2. Strategic, results-oriented marketing vision 3. Paid traffic management and performance metrics analysis **Your talent completes us!** **Location: Headquarters \- Rua Mato Grosso, 960** **What’s essential?** * Completed bachelor's degree in Social Communication, Marketing, Business Administration, or related fields; * Experience with campaigns and media, qualified demand generation, and alignment among communication, institutional positioning, and enrollment results; * Strategic, results-driven marketing vision; * Practical experience in paid traffic management; * Experience analyzing performance metrics; * Agency management, briefing, and communication; * Experience with CRM and relationship nurturing workflows; * Experience in the education sector is a plus. **Your responsibilities will include:** * Planning and monitoring enrollment campaigns; * Developing strategic briefings for agencies; * Monitoring on- and offline media execution; * Monitoring and optimizing paid campaigns; * Tracking performance metrics and proposing adjustments; * Monitoring media budget and fund allocation; * Ensuring consistency between communication and institutional positioning; * Supporting institutional and branding initiatives; * Conducting critical analysis of GA4, CPC, CTR, CPL, CAC, ROAS, LTV, and UTMs. **Benefits:** * Life insurance * Transportation allowance * Health insurance \- Nationwide coverage * Dental insurance \- Nationwide coverage * Super Flex Ticket (food/meal allowance) \- Includes vacation period * Wellhub (Gympass) \- Your physical health and well-being matter to us, so we offer this benefit to you and your family **Together, we will transform the lives of people who will transform the world.** **If you are a person with disability or a rehabilitated individual, we warmly welcome your application.** **Wishing you success!**