Job Summary: We are seeking an uncommon professional driven by challenges to lead paid traffic strategy and execution—exploring possibilities and adjusting strategies. Key Highlights: 1. Direct involvement in paid traffic strategy and execution 2. High responsibility, autonomy, and real impact on results 3. Culture of recognition and professional appreciation We are looking for someone **uncommon**. We don’t just seek candidates familiar with paid media platforms. We seek someone who truly understands how acquisition channels work—especially YouTube Ads, Meta Ads, and Google Ads—and enjoys analyzing what lies behind the numbers, exploring possibilities, and adjusting strategies when something isn’t working. If you’re driven by challenges, enjoy testing approaches, questioning norms, and making data-driven decisions, this opportunity is for you. Here, you’ll directly manage paid traffic strategy and execution for a North American–focused operation, with high levels of responsibility, autonomy, and real impact on results. Requirements: **Education:** * Completed bachelor’s degree (technical or analytical fields are preferred, e.g., Engineering, IT, Statistics, Economics, Business Administration, etc.). **Competencies:** * Logical reasoning and data-driven decision-making; * Organization, attention to detail, and systemic vision; * Ability to design tests, interpret results, and generate actionable insights; * Proactivity and ownership mindset toward outcomes; * Continuous experimentation mindset, with interest in technology and ability to go beyond standard tool usage—exploring features, integrations, and unconventional possibilities. **Skills:** * Intermediate or advanced English (reading and writing); * Proficiency in Excel or Google Sheets (intermediate level); * Practical experience with paid media platforms, especially: + **YouTube Ads (mandatory);** + Meta Ads (Facebook and Instagram); + Google Ads (Search, Display, Performance Max, etc.); * Familiarity with analytics, tracking, and automation tools (Google Analytics, Tag Manager, Meta Business Manager, pixels, and events). **Responsibilities:** * Plan, configure, optimize, and scale campaigns on YouTube Ads, Meta Ads, and Google Ads; * Design acquisition strategies focused on video, especially on YouTube; * Analyze performance metrics (CPC, CPA, ROAS, CTR, LTV, etc.) and generate strategic insights; * Design and run A/B tests for creatives, funnels, audiences, and budgets; * Identify bottlenecks, opportunities, and growth levers across campaigns and funnels; * Collaborate closely with copywriters and video editors to maximize creative performance; * Document learnings, formalize processes, and contribute to operational evolution. Benefits **What You’ll Find Here** * **Anywhere office:** Work from wherever you feel most productive. We offer a fully remote work environment. * **DirectCash trip:** Once per year, we pause everything and embark on a fully company-funded trip. It’s our way of celebrating achievements, aligning on next steps, and strengthening our team. * **Arsenal of tools:** We provide the entire team with licenses for AI platforms and all essential tools for your area. Our rule is simple: if it improves your performance, we invest. * **Culture of recognition:** We value those who make things happen. We celebrate your achievements with recurring performance-based awards, and we celebrate you personally—with gifts and gift cards on special occasions, such as your birthday.