Job Summary: We are seeking a CRM Analyst to optimize the enrollment conversion flow, manage pipelines, and support the sales team with data-driven insights. Key Highlights: 1. Act as the guardian of the candidate’s journey on the HubSpot platform 2. Optimize the enrollment conversion flow 3. Identify and propose improvements to the candidate’s journey **We are the University Center of Faculdades Metropolitanas Unidas, also known as FMU.** Recognized as one of the most traditional and innovative higher education brands in São Paulo and across Brazil, FMU upholds **ethics** as a non-negotiable principle, guiding every action with integrity and responsibility. Our **commitment** is to deliver high-quality education, with excellence and determination in every challenge. We consistently pursue **high performance**, transforming obstacles into opportunities to innovate and achieve exceptional results. **If you identify with this purpose and wish to join a dynamic and challenging environment, this is your opportunity!** Responsibilities and Duties: We seek a professional with solid legal experience and a generalist profile to serve as Senior Attorney, responsible for providing legal advisory services to the institution across multiple areas of law, focusing on ensuring compliance, mitigating risks, and supporting strategic decision-making. **Responsibilities and Duties** The CRM Analyst will serve as the guardian of the candidate’s journey within the HubSpot platform. Their primary mission is to structure, monitor, and optimize the enrollment conversion flow, ensuring that the contact database is properly segmented and that the sales team receives qualified opportunities. This professional acts as the “intelligent bridge” between strategic planning and sales execution, leveraging data to anticipate bottlenecks and suggest improvements to the lead acquisition funnel. Pipeline management to ensure data integrity. Maintain workflows for lead nurturing, relationship engagement sequences, and internal task automation. Perform strategic database cleaning and segmentation for targeted recruitment and re-engagement campaigns. Support the sales team in using the tool, ensuring consultants accurately record interactions. Develop performance reports and dashboards for enrollment management. Adjust lead scoring criteria to prioritize commercial outreach to candidates most likely to enroll. Identify friction points in the candidate’s journey and propose technical or approach-based improvements. Monitor and report which source channels generate the highest enrollment conversions. **Requirements and Qualifications** Advanced knowledge of HubSpot. Ability to interpret large volumes of data and translate numbers into actionable *insights*. Advanced Excel proficiency for external data integration and spreadsheet manipulation. Deep understanding of conversion stages. Results- and metrics-oriented mindset for decision-making. Ability to navigate fluently between technical and commercial language. Proactivity in identifying process flaws and acting swiftly. Skill in managing multiple automations and simultaneous demands. **Additional Information** * **Medical assistance** fully covered by FMU; * **Dental assistance**, optional; * **Life insurance**; * **Transportation allowance**; * **Meal allowance**; * **TotalPass**; * Two **full scholarships** for undergraduate and graduate programs. **Work Location:** Moema, near Gate 7 of Ibirapuera Park. **Work Modality:** 100% in-person **Working Hours:** 8:00 AM–6:00 PM or 9:00 AM–7:00 PM **Schedule:** Monday to Friday Our purpose is bold: **to become the world’s first EdTech university!** Furthermore, we aim to be a benchmark in Brazil and in the real economy, impacting the lives of **1 million students** through innovative and accessible education. To achieve this goal, **our culture is our engine**. We believe **strategy, culture, and people** must evolve together in a continuous cycle of growth and transformation. Here, we don’t just talk about our values—we **live** each one, every day! ### **Our Pillars: Ethics, Commitment, and High Performance** **Ethics:** Our non-negotiable principle. We conduct our actions and decisions with integrity, always doing what is right. **Commitment:** We deliver results with excellence and determination, from start to finish. **High Performance:** We transform challenges into opportunities, constantly striving for the best and going beyond. If you want to join an **innovative, dynamic, and purpose-driven team**, this is where you belong! **Grow with us!**