Social Media for Marketing Agency

Description

Job Summary: A social media professional manages the online presence, creates effective visual solutions, and implements digital communication strategies to engage the audience and strengthen the brand. Key Highlights: 1. Creation and implementation of digital communication strategies 2. Development of visual solutions that effectively convey ideas 3. Performance analysis for optimization of social media strategies The social media professional is responsible for managing a brand’s or company’s online presence, creating visual solutions that effectively communicate ideas and messages using graphic elements, and developing and implementing digital communication strategies to engage the target audience, reinforce brand image, and support sales. **Relevant Information:** * PJ position * Hybrid position (3 days onsite, 2 days remote) * Availability from 9:00 AM to 6:00 PM. * Candidate must have their own computer or laptop **Required Skills:** * Excellent written and verbal communication skills. * Creativity and ability to innovate. * Knowledge of social media analytics tools (e.g., Google Analytics, Meta Business Suite, etc.). * Proficiency in graphic design software (e.g., Canva, CapCut, Adobe Creative Suite: Photoshop, Illustrator, InDesign). * Attention to detail. * Skill in responsive design and knowledge of UX/UI principles. * Ability to work collaboratively and clearly communicate ideas. **Content Planning:** * Develop an editorial calendar aligned with the company’s marketing objectives. * Create relevant and engaging content for various social platforms, such as Facebook and Instagram. **Content Creation and Curation:** * Produce texts, images, videos, and other content formats that resonate with the target audience. * Create and maintain the brand’s visual identity, ensuring consistency across all graphic materials. * Develop logos, color palettes, typography, and other visual elements. **Image and Video Editing:** * Edit and retouch images for use across various communication channels. * Create and edit short videos for digital campaigns and social media. **Performance Analysis:** * Use analytics tools to monitor campaign and post performance. * Generate monthly reports with insights and recommendations for strategy optimization. **Strategy Development:** * Identify trends and opportunities on social media to innovate communication strategies. * Collaborate with other teams (e.g., marketing and sales) to align social media campaigns with the company’s overall initiatives. **Project Collaboration:** * Work jointly with marketing, product, and development teams to align visual objectives with company goals. * Participate in brainstorming sessions and planning meetings to contribute creative ideas. **Market Research:** * Analyze consumer behavior and competitors’ strategies to adjust social media approaches. * Stay updated on design and technology trends to apply innovations to projects. * Conduct market research to understand the target audience’s visual preferences.