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Job Summary: The Senior Inbound Marketing Analyst will plan, execute, and optimize multichannel communication strategies and marketing automations to nurture, engage, and convert leads into sales—particularly within the infoproduct context. Key Highlights: 1. Define multichannel communication strategy for lead engagement 2. Plan and execute inbound marketing strategy for lead nurturing 3. Develop and optimize automated marketing workflows We stand alongside physicians throughout their entire journey and seek individuals who resonate with our purpose, values, and culture to join our team. Let’s transform healthcare together—with those who hold medicine as their vocation! This is an open position within the **Continuing Education** division, offering a **hybrid work model in São Paulo/SP, Belo Horizonte/MG, or Rio de Janeiro/RJ.** By assuming the role of **Senior Inbound Marketing Analyst** at Afya, your primary objective will be to plan, execute, and optimize multichannel communication strategies and marketing automations to nurture, engage, and convert leads into sales—especially within the infoproduct context. **All our opportunities are open to people with disabilities (PcD) and INSS-rehabilitated individuals.** ----------------------------------------------------------------------------------------------------- **Responsibilities and Duties** #### **HOW YOU’LL TRANSFORM HEALTHCARE DAILY:** * Define multichannel communication strategy: email marketing, webpush, SMS, and WhatsApp—to engage leads through to conversion; * Plan and execute inbound marketing strategy for segmented lead nurturing and enrichment; plan and execute channel strategy for infoproduct launches; * Conduct planning, segmentation, and creation of relationship drip campaigns; * Develop and optimize automated workflows; * Draft marketing emails and conduct A/B testing on copy and structure; Monitor and analyze campaign results and KPIs, suggesting improvements to optimize performance. * **Requirements and Qualifications** #### **WHAT WE’RE LOOKING FOR (though we don’t expect any single candidate to meet all criteria):** * Completed undergraduate degree in Social Communication, Marketing, Advertising & Public Relations, or related fields; * Knowledge of digital marketing, especially inbound marketing; * Proficiency in CRM management platforms; * Preferred: Prior experience developing launch strategies for infoproducts. **Additional Information** **️ PEOPLE ARE OUR GREATEST ASSET—therefore, we offer benefits and partnerships to support our team.** **Key benefits listed below:** **For Daily Life:** * Meal allowance / food voucher; * Flexible working hours and remote allocations (for Remote positions); * Transportation allowance (for Hybrid or On-site positions); **Salary Enhancement:** * Profit-sharing program (PLR); * Multibenefits: Flexible benefit via Flash Card to use as preferred. **Family, Health & Well-being:** * Gympass / Wellhub; * Psicologia Viva (online platform for psychologist and nutritionist consultations); * Health and dental insurance; * Life insurance; * Extended parental leave (up to 6 months for mothers and 20 days for fathers); * Rede D'Ór: support and essential health information for mothers and babies via a network of accredited nurses; * Birthday Day Off (one paid day off to be taken on or during your birthday month). **Development & Learning:** * Platform with diverse courses to enhance your knowledge (UCA); * Language academy (AIA); * Leadership development program; * Discounts on undergraduate and postgraduate courses at Afya’s educational institutions. **Bonus for Medical Faculty:** * Premium subscription to Afya iClinic and Afya Whitebook **THE LARGEST ECOSYSTEM OF MEDICAL EDUCATION AND PRACTICE SOLUTIONS IN BRAZIL.** The Afya brand was launched in 2019, but our story began much earlier. We emerged from the merger between NRE Educacional—the largest group of medical schools in Brazil, founded in 1999—and MEDCEL, a brand specializing in residency exam preparation courses. Through rapid growth, we have acquired new educational institutions over recent years—now totaling over 30 across Brazil—as well as more than 10 startups delivering digital solutions for medical practice—Afya Whitebook, Afya iClinic, Afya Papers, Glic, and Cliquefarma are among the brands in our portfolio. Visit afya.com.br to learn more about our history and all solutions we offer. Afya has been a publicly traded company since 2019, with shares listed on the Nasdaq stock exchange in the United States. In 2023, we also made our shares available on the Brazilian stock exchange, B3. Learn more at ir.afya.com.br. **Our purpose is to transform healthcare together with those who hold medicine as their vocation.** To achieve this, we rely on a team of 10,000 curious, collaborative, committed, adaptable, and action-oriented individuals—from every corner of Brazil, speaking diverse dialects yet united by the same language and shared purpose. If you identify with the Afya way, **join us in transforming healthcare through education and technology.** \#VemSerAfya
