Senior Advertising Products Analyst | News

Description

Job Summary: Develop and manage digital advertising products for Globo’s news portfolio, creating commercial solutions and generating insights for innovation. Key Highlights: 1. Strategic involvement in digital news advertising 2. Focus on innovation and new commercial opportunities 3. An environment that values diversity and creativity Globo is built by people who want to do things differently, collaboratively, and shape the future. People spread across the country (and the world!) working with content, news, business, technology, and abundant Brazilian identity. Free-to-air and pay-TV channels, digital products such as Globoplay, Cartola, G1, GE, Gshow, and other services are all brought together under one roof — Globo. New digital business models are being conceived and developed to bring us closer to users and their desires. These new business opportunities also present the chance—and challenge—of building new *data-driven* teams that place the consumer at the center of our decisions. We create environments where everyone is included, welcomed, and valued. We strive to become an increasingly diverse Globo—in representation and thinking—learning from each other and encouraging creativity and innovation. Within the Integrated Advertising Business Directorate, the Digital Advertising Products – News area plans and creates sponsorships and commercial opportunities for Globo’s journalistic products—including G1, globo.com, Gnews, newscasts, major events, as well as podcasts, regional content, and affiliates. It is responsible for developing scalable and customized commercial solutions for the market, focusing on expanding the news product portfolio while always respecting the ethical principles and journalistic credibility of Globo. **Responsibilities and Duties** **Your Day-to-Day Will Include:** * Developing commercial plans, executive reports, and product defense presentations for market positioning; * Identifying opportunities and creating new digital advertising proposals; * Serving as a liaison with internal and external stakeholders—including Digital Products, Formats, Strategy & Portfolio, PPD (other verticals), PPC, Pricing & Inventory, OPEC, Sales Team, and Performance—to ensure alignment and validation of processes, projects, and products; * Participating in strategic alignment meetings and product training sessions for the sales executives team; * Monitoring performance indicators for advertising projects and proposing adjustments for optimization; * Analyzing and tracking revenue results, defining action plans to achieve targets; * Conducting trend and competitive analyses to generate insights for portfolio evolution. **Requirements and Qualifications** **What You Need:** * Completed undergraduate degree in Advertising and Public Relations, Marketing, Social Communication, or related fields; * Understanding of the digital advertising ecosystem; * Strategic vision for commercial product development of digital products; * Analytical mindset focused on KPIs and revenue; * Effective communication skills and strong interpersonal relationships. **Knowledge That Sets You Apart:** * Prior experience in digital advertising product development and strategy. **Additional Information** **Why Join Globo:** Come and let’s create stories and technologies together. At Globo, the intersection of stories and technology drives a diverse and innovation-passionate team. We have the opportunity to bring Brazilians closer together by creating new ways to connect with them. Here, everyone makes transformation happen. Our selection processes are conducted 100% remotely, and we encourage applications from anywhere in Brazil and around the world. \#vempraglobo Want to learn more about what it’s like to work at Globo? Follow our daily life, challenges, and achievements on our social media: https://www.linkedin.com/company/globo https://www.instagram.com/vempraglobo https://www.youtube.com/c/VemPraGlobo/ Your personal data will be used solely for candidate selection purposes related to open positions at Globo. Personal data collected during the selection process of candidates not hired at this time may be retained in our databases for consideration in future selection processes. All collected data will be handled according to strict information security standards and in full compliance with applicable privacy laws, including Law No. 13.709/18, and in accordance with our Privacy Policy available at: https://vempraglobo.g.globo/files/politica\_de\_privacidade.pdf By proceeding, you acknowledge and agree to your application being processed under these terms. Globo is built by people who want to do things differently, collaboratively, and shape the future. People spread across the country (and the world!) working with content, news, business, technology—all infused with abundant Brazilian identity and talent. Free-to-air and pay-TV channels, digital products such as Globoplay, Cartola, G1, GE, Gshow, and other services are all brought together under one roof. **At Globo, the intersection of stories and technology drives a diverse and innovation-passionate team.** **We have the opportunity to bring Brazilians closer together by creating new ways to connect with them.** **Here, everyone makes transformation happen.** Do you want to be part of this transformation too? \#VemPraGlobo ;)