Job Summary: We are seeking a Senior Growth Analyst to optimize B2B SaaS conversion results, maximize ROI, and collaborate across multidisciplinary teams to foster a data-driven culture. Key Highlights: 1. Maximize ROI through KPI and qualified lead monitoring 2. Foster a data-driven culture, experimentation, and continuous improvement 3. Collaborate cross-functionally within multidisciplinary teams We simplify life for thousands of entrepreneurs. We are an ERP system designed for micro and small businesses, offering tools that enable more integrated, simple, and practical operational and financial management. **About the Role** We’re looking for a Senior Growth Analyst who will analyze and optimize B2B SaaS conversion results, maximize ROI by monitoring KPIs such as payback time and qualified leads (MQL, PQL, SQL), and collaborate with demand generation teams. **Role Expectations** This analyst will be responsible for conducting analyses, monitoring performance, and optimizing outcomes to maximize ROI and align with strategic objectives—working collaboratively across multidisciplinary teams. They will promote a data-driven culture, experimentation, and continuous improvement, with a focus on new customer performance and revenue. **Join us in helping businesses manage their operations simply and intelligently—through technology!** **Responsibilities & Duties** * Design tracking routines for key metrics (CAC, LTV, MQL, PQL, SQL) and generate actionable insights to support strategic decisions. * Analyze billing metrics, automations, and trial-to-paid cohorts by channel/ICP, proposing optimizations such as reduced time-to-activation. * Formulate hypotheses, prioritize experiments (objective, impact, effort), and execute A/B tests across user journeys, paywalls, and in-product modal suggestions to increase conversions. * Develop revenue forecasts, market benchmarks, and competitive analyses using analytical tools to identify scalable opportunities. * Monitor CRM automation and integration performance, collaborating with Product/Lifecycle teams to build personalized nurture campaigns and data-driven retargeting. **Requirements & Qualifications** **Requirements** * Hands-on B2B SaaS experience, including funnel conversion analysis, cohort analysis, and KPIs such as CAC, LTV, and payback time; * Experience with PLG and multivariate testing to optimize time-to-activation and reduce friction in upgrades/billing; * Proactive, agile, and collaborative analytical mindset, with critical thinking to prioritize experiments using frameworks like ICE/RICE; * Ability to create clear management-level presentations. **Preferred Qualifications** * Combine hands-on analysis with strategy to evolve a data-oriented function—addressing conversion friction points (e.g., predictive churn cohort modeling); * Prior experience with martech integrations (e.g., HubSpot automations); * Experience applying RICE/ICE prioritization for high-impact outcomes. **Additional Information** **What We Offer:** Health insurance; Dental insurance; Meal or food allowance; Childcare allowance; Profit-sharing program (PPR); Birthday day off; Life insurance; Wellhub; Vacations&Co (travel benefit); Zenklub (psychological therapy/nutritional counseling); 6-month maternity leave and 20-day paternity leave; Flexible working hours; Education assistance and language learning support; Join us in helping businesses manage their operations simply and intelligently—through technology! We cultivate an honest, transparent, and constantly evolving culture focused on creating a lighter workplace environment and ensuring full integration among all Blingers. **Where We Are:** Rua Olavo Bilac, 914, sala 101 — Ground floor — Imigrante | Bento Gonçalves — RS | CEP: 95702-000 **Important Note:** This and all open positions at LWSA are open to all individuals regardless of gender, ethnicity, sexual orientation, disability, or socioeconomic background. We emphasize that our roles are fully accessible to people with disabilities (PcDs). Did you know LWSA is a digital solutions ecosystem composed of multiple companies? Indeed—and all share one common goal: **transforming businesses so they can grow and thrive through technology**. Our team is recognized for its **passion, creativity, persistence, and collaboration**. Just as the professionals building their careers here each bring their own unique strengths, so too do our brands—each with its own identity, yet united by a shared drive to evolve and deliver the best possible solutions. **LWSA has a place that could be perfect for you!** Here, you’ll build your career in an environment of **autonomy, respect, and diversity**, at a company committed to developing its professionals to keep innovating and crafting tomorrow’s solutions. So—ready to join this ecosystem and discover all the possibilities we offer for your career? If you feel you’re a great match for our profile and share our values, submitting your resume here is the first step toward joining our team!