Summary: Seeking a Performance Marketing Manager to own paid media strategy end-to-end, serving as a primary client-facing partner, deeply involved in strategy, analysis, and team leadership. Highlights: 1. Own paid media strategy across Google Ads and Meta Ads 2. Lead client communication and build strong relationships 3. Strategic, hands-on role with team coordination **Job Title: Performance Marketing Manager (Strategy \& Client\-Facing)** **Location: Remote \- US Hours** **Engagement Type: Full\-time \| Contract** **About the Client** Our client is a performance\-driven digital marketing agency focused on delivering measurable growth through paid media. They partner closely with brands to scale efficiently using data\-backed strategy, strong execution, and clear communication. The team values ownership, accountability, and proactive problem\-solving over vanity metrics. Pavago is supporting the hiring process for this role on behalf of the client. **Role Overview** We are seeking a **Performance Marketing Manager** who can **own paid media strategy end\-to\-end** while acting as a **primary client\-facing partner**. This is a strategic, hands\-on role that sits at the intersection of **paid media strategy, performance analysis, team leadership, and client communication**. You will be responsible for ensuring campaigns are aligned with business goals and executed at a high standard by internal teams. You will serve as the main point of contact for assigned clients, translating insights into action and guiding execution teams toward consistent performance improvements. **Key ResponsibilitiesPaid Media Strategy \& Ownership** * Own paid media strategy for assigned clients across **Google Ads and Meta Ads** * Conduct audience, competitor, and channel research * Define budgets, channel mix, and campaign direction aligned with client goals * Continuously refine strategy based on performance data and insights **Client\-Facing Communication** * Act as the primary point of contact for clients * Lead and participate in client calls to present performance, insights, and next steps * Clearly communicate data, trends, and strategic decisions * Build strong client relationships through proactive updates and accountability **Execution Oversight \& Team Coordination** * Translate strategy into clear execution plans for the ads execution team * Review campaign implementation to ensure quality and alignment with strategy * Provide feedback, prioritization, and guidance to team members * Coordinate daily through Slack and project management tools **Performance Monitoring \& Optimization** * Monitor campaign performance across platforms on an ongoing basis * Identify optimization opportunities, scaling paths, and risks early * Ensure alignment with budgets, KPIs, and client expectations * Take ownership of resolving performance issues **Data Analysis \& Reporting** * Review dashboards and reports using **Google Analytics** and **Looker Studio** * Analyze performance trends and extract actionable insights * Keep clients informed with clear, accurate reporting and recommendations **Workflow \& Process Management** * Maintain organized workflows, timelines, and task ownership * Collaborate with creative, SEO, and client success teams * Contribute to improving internal processes and operational efficiency **Key RequirementsMust\-Haves** * **3\+ years** of hands\-on experience managing paid media campaigns (Google Ads \& Meta Ads) * **2\+ years** of experience leading or managing team members (formal or informal) * Strong experience in **client\-facing roles**, including presenting performance on live calls * Solid understanding of **Google Analytics** and **Google Tag Manager** * Ability to translate business goals into actionable paid media strategies * Excellent organizational and prioritization skills * Clear, proactive written and verbal communication * Experience working cross\-functionally with internal teams **Nice\-to\-Haves** * Familiarity with **Looker Studio** or similar reporting tools * Fluency in **Spanish** * Experience working with **U.S.\-based clients or agencies** **Tools \& Tech Stack** * **Paid Media:** Google Ads, Meta Ads Manager * **Analytics \& Reporting:** Google Analytics, Google Tag Manager, Looker Studio * **Collaboration \& Workflow:** Slack, Asana / ClickUp (or similar) * **Client Communication:** Zoom, Google Meet * **Data \& Spreadsheets:** Google Sheets / Excel **What Success Looks Like (First 6 Months)** * Fully owns paid media strategy and performance for assigned clients * Acts as a trusted strategic partner in client conversations * Ensures campaigns are executed accurately and optimized consistently * Leads execution teams with clarity, prioritization, and accountability * Proactively identifies risks and opportunities * Contributes to stronger workflows and performance standards **Interview Process** * **Initial Screening Call** – Experience, paid media depth, and client\-facing alignment * **Practical Assessment** – Strategy, performance analysis, or campaign review task * **Final Interview** – Deep dive into execution, decision\-making, and collaboration Job Type: Full\-time Pay: R$15,737\.00 \- R$18,359\.00 per month Work Location: Remote