Product Manager - Product and Growth

Description

**About the Role** ---------------- **[PJ POSITION - ON-SITE]** **allu** is a fast-growing startup built by people who believe work drives our dreams and makes life revolve with purpose. Here, we do what’s right—no matter the cost—and fully embrace a greater challenge: transforming how the world consumes. At **allu**, we believe real results must be visible. We recognize those who make things happen and value the impact of concrete deliverables. Because, ultimately, achievement is about seeing effort take shape—and being celebrated for it. We’re driven by excellence and speed, because we believe only then can great things cease to be the privilege of the few. Our mission is to impact 1 billion people with our subscription-based solutions. To achieve this, we make bold, rapid decisions—always focused on improving our customers’ lives. As a **Senior Product Manager** on the **Product and Growth** team, you’ll own initiatives that impact the entire customer lifecycle—from acquisition and engagement to retention and cross-product expansion. Your mission will be to accelerate, in a scalable and sustainable way, the growth of our subscriber base—connecting marketing, product, and user experience. You’ll collaborate closely with multidisciplinary teams (engineering, design, marketing, and sales), establishing a clear vision and executing product strategies aligned with business goals—driving increased sales and continuously improving our customers’ experience on our website and app. **We’re building the allu Product team from scratch! You’ll have the opportunity to help shape both the team and its culture from day one.** **What You’ll Do Daily** * Take full ownership of your product area (Growth and Expansion—B2C Subscriptions) and drive significant impact on company growth. * Increase new-user conversion rates on our website and app by identifying friction points and redesigning the activation journey. * Lead and develop improvements for subscribers, enhancing customer experience, increasing retention, and driving cross-sell of products. * Continuously conduct and refine A/B testing practices—with a focus on optimizing sales platforms to improve conversion and marketing/sales efficiency. * Design and implement retention and new-user acquisition programs—including referral programs (MGM), customer incentive programs, and others. * Improve new-user activation, perceived product value, and reduce churn. * Partner closely with Engineering, Design, Marketing, and Analytics leadership to drive business outcomes. * Define and communicate the product vision and roadmap—ensuring every decision aligns with company goals and fuels sustainable growth. * Maintain a transparent roadmap—updating priorities based on impact and guiding the organization through each phase to delivery. * Foster a culture of rapid experimentation, learning, and iteration. * Incorporate direct customer feedback to identify key product pain points—and resolve root causes. * Use data to uncover opportunities, formulate hypotheses, and implement product changes that deliver measurable business results. * Ensure flawless execution of product changes—with end-to-end ownership and extreme attention to detail. * Translate complex customer needs into tactical changes that unlock growth opportunities—using a data-driven approach. * Translate strategic objectives into execution: turning high-level goals into prioritized improvements and features, balancing technical debt against new functionality, and tracking deliveries using clear success metrics. **What We’re Looking For** * 5+ years of experience as a Product Manager—with a proven track record of delivering high-impact products. * Experience in platform Growth (especially B2C retail), with focus on new-customer acquisition, sales-funnel optimization, and experimentation to resolve bottlenecks. * Experience using AI for discovery, data analysis, prototyping, and documentation. * Mastery of Product and Growth metrics. * Strong sense of ownership and ability to make autonomous decisions. * Proven ability to independently lead product and customer discovery—including conducting interviews, analyzing data, and synthesizing opportunities. * Excellent communication skills—able to clearly articulate product decisions and their rationale. * Data analysis skills to establish relationships between product and business metrics (analytics tools such as Amplitude, Mixpanel, Metabase, or similar), converting hypotheses into tests—and then into decisions. * Ability to build business cases, model impact, and craft narratives that drive decisions. * Ability to balance long-term strategic vision with tactical execution in high-velocity environments. **Nice-to-Have** * Experience with online retail (B2C) platform sales funnels. * Knowledge of SQL—preferably BigQuery. * Fluent English. **What You’ll Find at allu** * **Flash Benefits**: R$ 1,540.00/month for groceries, restaurants, or food delivery—fixed amount, regardless of holidays. * ❤️‍ **Health and Dental Insurance**: allu covers 50% of the monthly premium—no co-pay, extendable to spouses and children. * **Birthday Day Off**: Take a paid day off during your birthday month. * **Wellhub (Gympass)**: Plans starting at R$ 35.90/month. * **DuoGourmet**: Special discount. * **Extended Maternity and Paternity Leave** + a special gift from the team. * **Special Discount** on subscription products. * **Opportunity to invest in Allu Invest**, with preferential terms. * **Partnership Program**: Opportunity to become an allu co-owner. Our BH headquarters reflects allu’s culture in everyday life! Four floors featuring a billiards table, beverages, manicure services, a convenience store for afternoon snacks, and a rooftop perfect for sunset meetings. **#vemserallu**