MARKETING ASSISTANT

Description

Job Summary: A Marketing Assistant is a professional who contributes to the creation, planning, and execution of marketing activities, defining priorities and overseeing all processes within the department. Key Highlights: 1. Participate in the development of promotion strategies and tactics. 2. Implement successful marketing campaigns from start to finish. 3. Research and analyze engaging content for the target audience. The Marketing Assistant is a qualified professional capable of effectively contributing to the creation, planning, and execution of marketing-related activities. This professional will be responsible for defining priorities and managing all marketing department processes—from conception through execution—developing projects, creating campaigns, and planning and executing all marketing department requirements. **Responsibilities and Duties** Participate in developing strategies and tactics to promote the company and drive qualified traffic; Implement successful marketing campaigns from ideation through execution; \- Experiment with various organic and paid acquisition channels: content creation, content curation, event planning and execution, advertising, social media, lead generation campaigns, copywriting, performance analysis, and more; Research and analyze valuable and engaging content that attracts and converts the target audience; Be accountable for campaign budgets; Measure and report campaign performance, derive insights, and evaluate goals. **Requirements and Qualifications*** Bachelor’s degree in Marketing (Advertising and Public Relations or related fields), or currently enrolled in the final year; * Minimum 2 years of experience executing the responsibilities/activities described above; * Proficiency in tools: Illustrator, Photoshop, InDesign, CorelDraw; * Video editing (Adobe Premiere, etc.) and audio editing; * Strong written communication skills (social media captions, SMS, scripts, radio scripts, video tapes, mobile loudspeaker announcements, social media posts, etc.); * Preparing print-ready files for printing; * Creating radio, TV, and mobile loudspeaker broadcast schedules; * Knowledge of materials used in printed materials; * Proficiency in video, image, and photography capture; * Ability to produce content for various channels (TV/social media, radio, mobile loudspeaker, indoor radio and TV); * Interest in fashion; \- Proactivity; * Sense of urgency; * Aesthetic sensibility; * Availability; * Valid Brazilian driver’s license (Category B); **Additional Information** Please indicate your expected salary. Lojas Tenda is a fashion retail company operating 5 stores across the interior of Minas Gerais state. Our stores are located in Ipatinga, Governador Valadares, Teófilo Otoni, Montes Claros, and Caratinga. We are a department store offering departments including Fashion (Men’s Adult, Women’s Adult, Children’s), Intimate Apparel, Fabrics, Accessories, Footwear, Home Textiles (Bed, Bath, Table), and Home Decoration.