Description
Job Summary:
A professional responsible for creating, monitoring, and optimizing campaigns on Meta Ads and Google Ads, developing strategies, analyzing data, and collaborating with creative and sales teams.
Key Highlights:
1. Campaign management and optimization on Meta Ads and Google Ads
2. Development of sales funnel strategies and data analysis
3. Alignment with creative and sales teams for lead refinement
**Key Responsibilities**
* **Operational Management:** Create, monitor, and optimize campaigns on **Meta Ads** (Facebook/Instagram) and **Google Ads** (Search, Display, YouTube).
* **Strategy and Scaling:** Develop sales funnel strategies, conduct A/B testing of creatives and audiences to scale ROI/ROAS.
* **Data Analysis:** Implement and manage tracking tags (Pixel, GTM, Conversion API) and generate weekly performance reports.
* **Integration:** Continuous alignment with creative (copy and design) and sales teams for lead refinement.
**Technical Requirements**
* Proven experience managing budgets exceeding R$ \[Insert Amount] per month.
* Proficiency in: **Google Analytics (GA4\)**, **Google Tag Manager**, and **Looker Studio**.
* Solid knowledge of **contingency planning** (essential if the niche is "black" or high-risk for account suspension).
**What We’re Looking For?**
* Self-motivated and up-to-date profile, keeping pace with platform changes.
* Organizational skills to manage multiple accounts or campaigns simultaneously.
* Extreme focus on results and conversion goals.
Compensation: R$2\.000,00 \- R$10\.000,00 per month
Work Location: Remote/hybrid, based in Porto Alegre, RS