Job Summary: Media and Performance Analyst responsible for planning, executing, monitoring, and optimizing digital campaigns to generate leads and improve conversion rates, integrating media, CRM, and customer journey. Key Highlights: 1. Focus on generating qualified leads and reducing CAC 2. Strategic involvement to boost commercial results 3. Development of online and offline media plans A consulting, recruitment, and selection company is seeking a Media and Performance Analyst in Belo Horizonte (Funcionários). Makerh is a company dedicated to creating and developing innovative solutions for the market. With a focus on technology and design, it strives to efficiently meet its clients’ needs. **Responsibilities:** Plan, execute, monitor, and optimize digital campaigns, focusing on generating qualified leads, reducing CAC (Customer Acquisition Cost), and continuously improving conversion rates. Strategically drive commercial results by integrating media, CRM, customer journey, and performance analytics. Develop online and offline media plans aligned with commercial objectives, sales targets, and campaign calendars. Propose acquisition strategies and funnel optimization approaches for diverse audiences, considering both B2C and B2B models. Identify opportunities across paid media, organic media, and partnerships to expand reach and lead generation. Configure, monitor, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other media platforms. Segment audiences, create A/B tests, structure ads, and execute remarketing and lookalike campaigns. Collaborate on the creation, validation, and testing of new ads, copy, and creative approaches. Manage daily and monthly advertising budgets, ensuring efficiency and optimal cost per result. Integrate campaigns with CRM to ensure traceability and tracking of the lead’s journey. Monitor KPIs such as CPL, CPA, CAC, CTR, ROAS, conversion rate, volume of qualified leads, and channel-level performance. Identify funnel bottlenecks and propose continuous improvements and conversion optimization strategies. Build dashboards and performance reports (Looker Studio, Power BI, or similar tools). Prepare recurring executive reports with insights for senior management and internal departments. Bachelor’s degree required. Relevant experience necessary. **Compensation and Benefits:** * Salary: Salary range will be disclosed during the interview. * Meal Allowance * Food Voucher * Transportation Voucher * Health Insurance * Private Pension Plan **Additional Information:** * Employment Type: Permanent \- On-site. * Duration: Full-time * Working Hours: To be determined.