Transforming the future starts now, and your talent can drive this movement. We are part of the Equatorial Group, Brazil's first multiservice company. We operate in different segments, from energy distribution, renewable generation, and energy trading to sanitation, telecommunications, and services, positively impacting the lives of millions of people. We believe in creating concrete opportunities for those who want to start or advance their careers in a dynamic, collaborative environment full of possibilities. Echoenergia is the Group's Renewable Energy Generation and Trading platform, operating in Bahia, Ceará, Pernambuco, Piauí, Rio Grande do Norte, and São Paulo. Currently, we are one of the largest players in the energy sector, with 1.8 GW of installed capacity in wind and solar parks. If you're looking for a chance to learn, grow, and contribute alongside a team that values diversity and believes in each individual's potential, this is your place. Together, we build real paths for those who want to grow with us. We are seeking a talent to work as a Mid-level CRM Analyst. **Shall we together turn collaboration into results?** **Responsibilities and duties** In this role, you will work at the Echoenergia unit in São Luís/MA and will be responsible for planning, structuring, and optimizing relationship workflows and multi-channel CRM journeys. Check out some of the functions that will boost your growth: * Design, execute, and optimize lead engagement and nurturing workflows across multiple channels for all stages of the funnel (top, middle, and bottom), including inbound, MQLs, re-engagement, events, and ABM. * Integrate and operationalize inbound journeys in partnership with Content Marketing, ensuring alignment between blog, landing pages, organic acquisition, and CRM flows. * Use Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio) to set up campaigns, dynamic segmentation, automations, and intelligent conversion-oriented flows. * Develop and implement lead nurturing strategies that increase engagement and accelerate progression through the sales funnel. * Monitor and analyze engagement, conversion, and campaign performance metrics, adjusting strategies to maximize results. * Collaborate closely with Pre-Sales, Sales, Media, Market Intelligence, and Content teams to ensure consistency between lead journeys and company initiatives. * Generate performance reports with actionable insights for strategic decision-making and journey improvement. * Establish qualification criteria and "hand-raise" triggers for transferring leads to pre-sales or sales. * Develop and manage strategies for reactivating inactive leads, using specific re-engagement rules and win-back flows. * Plan and execute support workflows for events, product launches, and specific activations, integrating inbound and outbound efforts. * Create and manage advanced segmentations based on behavioral data, attributes, and dynamic personalization. * Maintain database quality, integrity, and standardization, with attention to data cleansing and consistency. * Propose and implement new automations, flows, or strategies based on benchmarks, trends, and scalability opportunities. * Work autonomously with business vision and a goal-oriented mindset focused on growth. **Requirements and qualifications** What we expect from you: * Bachelor’s degree in Marketing, Communications, Business Administration, or related fields. * Proven experience in marketing automation and CRM, preferably with Salesforce Marketing Cloud. * Experience in inbound marketing strategies, lead nurturing, and integration with content and blog. * Knowledge of SEO and organic acquisition mechanisms will be considered a plus. * Analytical skills to interpret CRM data, lead behavior, and campaign performance, translating insights into strategic guidance. * Experience with lead qualification, MQL definition, lead scoring, and strategies for handoff to pre-sales. * Knowledge of ABM, re-engagement strategies, and event-driven campaigns. **Additional information** **Why apply:** By joining the Equatorial Group, you become part of an expanding company with a culture that values continuous development, diverse talents, and commitment to the future. Here, purpose and results go hand in hand. **We offer benefits designed to support your journey:** **Care** Health and dental plans for you and your family (immediate dependents); Life insurance protecting your present and future; Childcare allowance. **Food** Meal and food vouchers to recharge your energy. **Mobility** Transportation allowance for safe commuting; **Well-being** Wellhub (formerly Gympass); **Collective effort recognized** Profit sharing; Private pension plan. **Knowledge** Universidade Saber Learning platform offering learning paths, content, and training to boost professional development; Go-Fluent language platform. We are part of the **Equatorial Group**, a holding company with high-performance businesses across various sectors. Echoenergia is the Group's Renewable Energy Generation and Trading platform, operating in Bahia, Ceará, Pernambuco, Piauí, Rio Grande do Norte, and São Paulo. Currently, we are one of the largest *players* in the energy sector, with 1.8 GW of installed capacity in wind and solar parks. Being part of the Equatorial Group means **believing in the power of multiple possibilities.** And why do we think this way? Because our story began in energy distribution, and today, **we are Brazil's first multiservice company in the sector!** We positively impact **over 14 million Brazilians** and continue growing with a clear purpose: transforming the future every day through solutions that create positive impacts on people's lives. Different businesses, realities, and career paths allow each individual to find their own way to grow, collaborate, and make a difference. Our strength lies in our people and the impact they can generate when given space to be themselves. **Now it's your turn to be part of this movement!**