Analytics Specialist

Description

Job Summary: Professional to work on data analysis and visualization, digital marketing strategies, and customer journey optimization. Key Highlights: 1. Experience with data visualization (Looker Studio, Power BI) 2. Knowledge of CRM, media, and digital marketing 3. Analysis and optimization of the customer lifecycle Description: * Looker Studio and Power BI (data visualization and dashboards); * SQL and Google BigQuery (data extraction and manipulation); * Experience with CRM, media, and digital marketing; * Knowledge of communication and loyalty strategies; * QA skills and performance goal management. * Measurement and analysis of CRM and performance campaigns; * Personalization of campaigns and customer loyalty strategies; * Development of dashboards and reports for KPI tracking; * Digital performance tagging and monitoring; * Data extraction and manipulation across various platforms (SQL, BigQuery); * Executive presentations for stakeholders and leadership; * Customer lifecycle: analysis and insights for journey optimization; * Development of new data products and solutions (Phase 2 of the role). 2512110202491913724