Copywriter - Social Media Focus

Description

Job Summary: The Content Copywriter will create commercial proposals and audiovisual scripts for digital platforms, integrating TV projects with digital deliverables. Key Highlights: 1. Create commercial proposals in PowerPoint and audiovisual scripts 2. Integrate TV projects with SBT’s digital deliverables 3. Map trends and viral formats to propose relevant ideas Opportunities are equal for everyone! With strong conviction in our collective potential, we foster a collaborative and partnership-oriented environment. We value our employees and prioritize the development and learning of everyone at the network. We recognize that each person plays a fundamental role in making us SBT. Do you identify with this opportunity and our culture? Then, "Come on over, come on over"! **Responsibilities and Duties** As a Content Copywriter, you will create commercial proposals in PowerPoint and audiovisual scripts for SBT’s social media and digital platforms (YouTube, \+SBT, Instagram, TikTok, etc.) based on each client’s commercial briefing. Integrate TV projects with SBT’s digital deliverables. Main Responsibilities: * Develop special PPT projects with storytelling aligned to advertisers’ media strategies. * Create scripts, captions, and creative concepts for digital activations and native formats. * Advocate for channels, formats, and influencers within projects. * Integrate content with advertising formats (organic \+ paid media). * Map trends and viral formats to propose relevant ideas for SBT and sponsors. * Collaborate with copywriters, commercial teams, and media teams to deliver integrated outputs. * Participate in briefing meetings and commercial presentations. * Ensure timely delivery of all assignments. **Requirements and Qualifications** **For this position, you must:** * Hold a completed undergraduate degree. * Have prior experience in this role. * Possess experience and agility in creative writing for digital branded content. * Demonstrate mastery of the Portuguese language and orthography. * Have in-depth knowledge of social media languages and operations (Instagram, TikTok, Kwai, YouTube). * Be familiar with paid and organic media formats. * Understand digital strategies and audience behavior. * Exhibit strong communication skills, creativity, agility, and a collaborative mindset. * Have intermediate English proficiency. **Additional Information** **Beyond working at Brazil’s Happiest TV Network, you’ll receive:** Market-aligned salary; Meal Allowance; Food Allowance; Wellhub; SESC; Medical and Dental Assistance for yourself, spouse, and children; Transportation Benefit, Parking, and/or Barra Funda Shuttle Service; Private Pension Plan; Life Insurance; Childcare Assistance; On-site CDT conveniences including Beauty Salon, Bank, Food Court, Outpatient Clinic offering consultations with physicians across multiple specialties, and select clinical exams; Psychological, nutritional, and ergonomic support programs; Training sessions, live webinars, and other resources to enhance your knowledge. On August 19, 1981, the Sistema Brasileiro de Televisão (SBT) was launched. Regarded as the Brazilian family channel, SBT reaches over 187 million viewers and 66.7 million households. It currently operates 118 affiliated stations nationwide, broadcasting 24 hours a day with diversified programming, holding a 9.2% share in Greater São Paulo and an 8.1% share across Metropolitan Regions. SBT’s São Paulo complex spans a total area of 230\.000 m², with 74\.000 m² of built space. It features eight studios covering over 4\.400 m² and a 6\.500 m² scenic city set. SBT is a consolidated success in variety shows, a leader in producing children’s and youth content, delivers impartial and credible journalism, and maintains a strong digital presence with exclusive content. We continuously evolve, further affirming our position in the digital space through modern initiatives such as SBT Games, TV Zyn, \+SBT, SBT Ads, SBT do Bem, SBT News, and numerous podcasts. These innovations position SBT as a trusted and relevant content producer for audiences across all screens. Approximately 3,000 employees across Brazil make this story happen every day, living our core pillars in a familial and fun environment. Source: SBT Coverage Atlas \- Feb/24 \| Kantar IBOPE Media \- Instar Analytics \- Household Data \- SHR% Total Connected \- Greater São Paulo and Metropolitan Regions (15 markets) \- 24 hours \- Jan to Dec/23 \#BeSBT