Marketing Manager

Description

Job Summary: Marketing Manager to lead strategies and operations with a focus on Growth and Performance, ensuring alignment among brand, content, and business objectives, while leading internal teams and external partners. Key Highlights: 1. Lead Marketing strategies and operations with a focus on Growth and Performance 2. Responsible for acquisition, growth, relationship building, and conversion 3. Lead internal teams and external partners to maximize results We are seeking a **Marketing Manager** to lead all Marketing strategies and operations for the Dearo Universe, with a special focus on Growth and Performance. This professional will be responsible for designing and executing marketing strategies targeting acquisition, growth, relationship building, and conversion, ensuring alignment among brand, content, and business objectives. They will operate strategically and analytically, leading internal teams and external partners to maximize results and strengthen brand positioning. **Requirements and Qualifications** * Academic background in Communication-related fields, such as Marketing, Advertising and Public Relations, Social Communication, Public Relations, or related disciplines; * Postgraduate degree or specialization in Marketing, Growth, Strategy, or related areas (preferred); * Experience managing Marketing teams, especially in Social Media, Growth, and Performance; * Ability to create, structure, and monitor marketing funnels and always-on campaigns; * Analytical mindset with strong results- and goal-oriented focus; * Experience analyzing and interpreting data for strategic marketing decision-making; * Knowledge of CRM tools and data analytics platforms (preferred); * Familiarity with Agile methodologies, especially Scrum, applied to project and team management; * Intermediate or advanced English (preferred); * Leadership skills, clear communication, and strategic thinking; * Experience managing marketing projects and organizing marketing workflows. **Responsibilities** * Lead the **Social Media, Growth, Content, and external Marketing partners** team; * Create, plan, and execute **sales campaigns and performance strategies**; * Develop and structure **marketing automation and relationship-building workflows**; * Analyze marketing metrics and KPIs, proposing actions focused on **growth and conversion**; * Collaborate with **Content, Product, and Sales** teams to ensure strategic alignment; * Build **audience and customer relationship and retention programs**; * Align topics and strategies with the **press office**; * Ensure consistency across brand positioning, campaigns, and growth strategies.