Growth Manager

Description

Job Summary: UniFECAF is seeking a growth marketing professional to define and execute data-driven growth strategies, optimize marketing funnels, and manage paid media and SEO. Key Highlights: 1. Work in a fast-growing and collaborative environment 2. Focus on innovation and professional development 3. Culture driven by proactivity, agility, and flexibility UniFECAF is looking for professionals who want to grow and make a difference in education. Recognized for its teaching quality and strong market connection, the institution’s purpose is to transform lives through education, offering a practical, innovative, and professionally focused learning experience for students. With a dynamic methodology, partnerships with thousands of companies, and a focus on employability from the beginning of the academic journey, UniFECAF values individuals who seek continuous improvement, leadership, and real-world impact. If you enjoy challenges, believe in the power of education, and want to join a growing, collaborative, and results-oriented environment, this opportunity is for you! **Responsibilities and Duties** **Responsibilities** * **Growth Strategy** * Define and execute data-driven growth strategies focused on acquisition, conversion, and retention across national locations (campuses and headquarters) * Structure and optimize the full marketing funnel (top, middle, and bottom), ensuring CAC and LTV efficiency * **CRM (HubSpot)** * Manage and enhance HubSpot usage (marketing, sales, and automation) * Design nurturing workflows, lead scoring models, and automations * Ensure seamless integration between marketing and sales (MQL → SQL → Revenue) * Analyze campaign performance and customer lifecycle metrics * **Paid Media** * Plan, execute, and optimize campaigns across channels such as Google, Meta, and others * Manage budget allocation with a strong ROI focus * Lead A/B tests for creatives, audiences, and offers * Monitor and optimize KPIs including CAC, CPL, ROAS, and conversion rates * **SEO** * Define and execute technical, on-page, and content SEO strategies * Track rankings, organic traffic, and conversions * Collaborate with content and development teams for ongoing optimizations * **Website and Conversion** * Manage and optimize the website for performance and conversion (CRO) * Develop and test landing pages * Partner with UX/UI and development teams for continuous improvements * Implement tests and experiments (A/B testing) * **Data and Performance** * Define and monitor growth KPIs * Build dashboards and establish analytical routines * Generate insights and hypotheses for optimization **Requirements and Qualifications** * Proven experience in growth marketing, performance marketing, or related fields * Proficiency with CRM tools (HubSpot preferred) * Hands-on experience with paid media (Google Ads, Meta Ads, etc.) * Knowledge of SEO and website optimization * Strong analytical skills and data-driven mindset * Experience with A/B testing and experimentation methodologies * Experience working in high-performance environments with aggressive targets **Preferred Qualifications**: * Experience in education, SaaS, or marketplace businesses * Familiarity with analytics tools (GA4, Looker, etc.) * Experience with marketing automation and AI applications in marketing * Demonstrated track record of scalable growth **Additional Information** Contract type: PJ (Individual Entrepreneur) Location: Taboão da Serra \- SP At UniFECAF, we believe education transforms lives — and that only happens with people who make things happen. Our culture is guided by PARISFE, which reflects how we work daily: with proactivity, agility, problem-solving, informality, information security, flexibility, and empathy. We are experiencing rapid growth and seeking professionals who want to evolve alongside us, embrace challenges, and generate real impact in our students’ lives. If you thrive in dynamic environments with autonomy and results orientation, this is your place.