Marketing Analyst

Description

Job Summary: A marketing professional responsible for creating and executing strategies, campaigns, and content to position the company's brand and products. Key Highlights: 1. Creation and execution of strategic marketing plans 2. Management of campaigns and content across multiple channels 3. Monitoring and analysis of marketing performance **Key Responsibilities:** * Create and execute marketing plans aligned with the company's strategic objectives; * Identify market opportunities and develop strategies to position the brand and products; * Conduct market research to understand trends, consumer behavior, and competitors' activities; * Analyze market data and reports to inform marketing decisions and strategies. * Plan, execute, and monitor marketing campaigns, including digital advertising, email marketing, events, and promotions; * Develop and manage content for various channels, including websites, blogs, social media, and promotional materials; * Collaborate with designers, copywriters, and other professionals to create attractive and effective marketing materials; * Monitor and evaluate marketing campaign performance using analytical tools to measure effectiveness and return on investment (ROI); * Prepare detailed reports on campaign results and propose improvements based on analyses; * Manage the company's social media presence, including post creation, audience engagement, and feedback monitoring; * Implement SEO and SEM strategies to increase online visibility and generate qualified traffic; * Oversee advertising agencies, media vendors, and other external partners to optimize campaigns and marketing initiatives; * Negotiate contracts and manage marketing budgets. * Develop graphic and audiovisual assets to meet Group requirements; * Plan and execute factory tactics and events. **Required Qualifications:** * Bachelor's degree in Marketing; * Prior experience in Event and Trade Show Organization; * Graphic tools knowledge is desirable. **Benefits:** * On-site cafeteria; * Co-payment health and dental plan (Unimed); * Partnerships with universities and language schools; * Wellhurb (Gympass); * Life insurance; * Birthday leave; * Onhappy — your travel benefit. Employment Type: Full-time CLT Compensation: Starting from R$4.500,00 per month Benefits: * Medical assistance * Life insurance * Transportation allowance Work Location: On-site