Senior CRO Analyst

Description

Job Summary: The CRO Analyst will lead the continuous improvement of conversion rates by analyzing data, identifying bottlenecks, and optimizing the customer journey. Key Highlights: 1. Lead the continuous improvement of conversion rates 2. Analyze data and identify opportunities for improvement 3. Optimize pages, user flows, and communications with a focus on performance The CRO Analyst will lead the continuous improvement of our conversion rates across all touchpoints of the customer journey. This person will be responsible for analyzing data, identifying bottlenecks and opportunities, proposing and executing tests, and optimizing pages, user flows, and communications—focused on performance and sustainable growth. * Map and analyze the entire user journey (website, landing pages, app, WhatsApp, and other channels). * Identify conversion bottlenecks and improvement opportunities based on data. * Formulate hypotheses and structure A/B tests. * Collaborate closely with Performance, CRM, Product, and Tech teams. * Analyze metrics such as conversion rate, bounce rate, CAC, LTV, churn, and conversion funnels. * Optimize landing pages, forms, onboarding flows, and communications. * Ensure continuous experimentation with clear methodology and documented learnings. * Generate strategic reports and insights to support decision-making. Technical Skills: * Formulating data-driven hypotheses * Structuring A/B tests (understanding statistical significance, sampling, minimum test duration) * Documenting learnings and maintaining an experiment backlog * Reading and building conversion funnels * Analyzing metrics such as Conversion Rate (CVR), CAC, LTV, Drop-off Rate, Bounce Rate, Retention, and Churn Behavioral Skills: * Analytical and curious mindset * Results-oriented * Experimentation mindset * Clear and persuasive communication * Organization and methodical approach * Collaboration Experience with tools such as Google Optimize (or similar), VWO, Optimizely, and Convert Proficiency in GA4 (events, funnels, exploratory analysis, tracking) Nice-to-Haves: * Experience with tools such as Hotjar, Microsoft Clarity, Crazy Egg * Basic understanding of HTML, CSS, and landing page structure * Basic or intermediate SQL knowledge * Advanced Excel or Google Sheets (VLOOKUP/XLOOKUP, pivot tables, formulas) **Our Benefits — because generating positive energy starts at home:** Well-being and Quality of Life * Welcoming and collaborative office environment (100% in-person, Monday to Friday) * Wellhub (Gympass): gyms, studios, personal trainers, and wellness apps * SulAmérica Health Insurance (co-payment plan) — monthly premium fully covered by the company (with option to include children up to age 18) * Dental Insurance (optional): R$ 27.00/month * Partnership with Drogaria Araújo pharmacy * Fresh fruit provided daily in the office * Life insurance Convenience and Daily Support * Flexible meal allowance: R$ 990/month (no deductions) * Transportation allowance (legal 6% deduction) * Mobile phone stipend * Uniform (optional) Development and Learning * Tuition assistance (ongoing educational support) * Access to the Udemy online learning platform * Professional development incentives