Description
We are seeking a Junior CRM Analyst to support campaign operations and routine tasks within the CRM area, contributing to the efficient execution of customer communications.
Main Responsibilities:
• Contribute to greater CRM campaign effectiveness by assisting in strategy development and customer segmentation focused on conversion and retention.
• Help improve customer engagement metrics (renewals, churn, new contracts) through execution, monitoring, and optimization of CRM strategies across all stages of the customer journey.
• Send communications promptly using available channels in the CRM tool and track performance metrics for these campaigns.
• Perform basic database segmentation.
• Update workflows and communications in CRM tools.
• Monitor basic performance metrics.
• Ensure quality and consistency of communications.
• Support organizing the team’s calendar and workload.
• Support creating briefs and collaborating with the agency.
Requirements:
Initial experience or internship in CRM, digital marketing, or related fields.
Basic knowledge of marketing automation tools.
Intermediate Excel skills.
Organized profile with attention to detail.
Experience or affinity with data analysis and performance metrics.
Additional Information:
Contract type: PJ (individual contractor);
Working hours: 9:00 AM to 6:00 PM (1-hour lunch break);
Office location: Belo Horizonte — hybrid model (2 days per week onsite).