Job Summary: The Senior Marketing Analyst – Growth, Referrals, and Partnerships plans, executes, and optimizes customer acquisition strategies through referral programs and strategic partnerships. Key Highlights: 1. Planning and management of Member Get Member (MGM) programs 2. Development and monitoring of strategic partnerships 3. Work in digital marketing, marketing automation, and data analysis **The Senior Marketing Analyst –** Growth, Referrals, and Partnerships is responsible for planning, structuring, executing, and optimizing customer acquisition strategies via referral programs (Member Get Member) and strategic partnerships. Works integrally within the digital ecosystem, leveraging data, automation, and online channels to drive sustainable growth of the customer base, ensuring predictability, scalability, and investment efficiency. **Referral Program Management (MGM)** * Plans, implements, and manages structured Member Get Member programs, defining rules, incentives, customer journeys, communications, and performance metrics to ensure continuous engagement of the customer base. **Strategic Partnership Development** * Identifies, negotiates, structures, and monitors commercial, institutional, and digital partnerships aimed at lead generation and acquiring new customers, ensuring strategic alignment and return on investment. **Growth Planning and Strategy** * Develops medium- and long-term tactical and strategic plans for referral and partnership channels, defining goals, timelines, budget, and key performance indicators. **Digital Management and Automation** * Uses digital platforms, CRMs, and marketing automation tools to operationalize campaigns, track customer journeys, integrate data, and scale results. **Data Analysis and Performance** * Monitors acquisition metrics, CAC, LTV, activation rate, conversion rate, and retention rate, using data to continuously optimize strategies. **Multidisciplinary Integration** * Collaborates with sales, CRM, technology, product, legal, and finance teams to enable, structure, and scale initiatives. **Reporting and Governance** * Documents processes, results, learnings, and best practices, generating executive reports to support decision-making. **Key Responsibilities** * Plan and manage referral programs (Member Get Member). * Structure incentive, reward, and recognition policies. * Identify, negotiate, and develop strategic partnerships. * Create annual and quarterly growth plans via indirect channels. * Develop digital campaigns to activate partners and referrers. * Integrate referral channels with CRM and digital platforms. * Monitor funnels, conversions, and lead quality. * Conduct feasibility and ROI analyses for partnerships. * Produce managerial and executive reports. * Propose continuous improvements to acquisition processes. * Promote relational growth best practices across the organization. **Technical Knowledge** * Member Get Member (MGM) strategies. * Partnership and indirect channel management. * Digital and performance marketing. CRM (HubSpot, RD). * Marketing automation. * Conversion funnels and customer journeys. * Metrics: CAC, LTV, ROI, conversion, churn. * Google Analytics and BI tools. Advanced Excel/Sheets. * Agile methodologies and KPI-driven management. **Desired Requirements and Qualifications** * Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, Economics, or related fields. Postgraduate degree or MBA in Marketing, Growth, Management, Data, or related areas. * Solid experience in marketing, growth, or customer acquisition. * Experience with referral programs, loyalty programs, or partnerships. * Experience in strategic planning and digital execution. * Experience managing scaled referral programs. * Experience building B2B2C channels. * Experience working in data-driven companies. * Affiliate and referral platforms. * Customer Data Platforms (CDP) and personalization. * Data visualization tools. * Basic understanding of LGPD as applied to marketing. **Skills and Competencies** * Strategic vision and planning. * Advanced analytical capability. * Project organization and management. * Negotiation and relationship management. * Executive communication. * Systems thinking. * Results orientation. * Autonomy and technical leadership. * Mindset of continuous growth. DOES THIS POSITION MATCH YOU PERFECTLY? APPLY NOW AND JOIN THIS SUCCESSFUL TEAM! Minimum Education Level: Bachelor’s Degree * TotalPass * Dental Plan * Meal/ Food Allowance * Health Insurance * Gift Card * Life Insurance * Du Benefits Discount Club * Funeral Plan * Transportation Allowance