Senior Copywriter

Description

Job Summary: We are seeking a Copywriter for our Marketing team, responsible for developing strategic copy, creating persuasive content and scripts, and analyzing campaign performance in a dynamic and collaborative environment. Key Highlights: 1. Develop strategic copy and persuasive content for digital campaigns. 2. Create video scripts and promotional materials focused on performance. 3. A dynamic, collaborative, and opportunity-rich environment. We are a regulated sports betting and online gaming company that believes in the power of innovation, technology, and—above all—the people who make the difference. **We are looking for a Copywriter to strengthen our Marketing team**, ensuring smooth operations, supporting our affiliates, and contributing to an increasingly efficient experience. If you seek a dynamic, collaborative, and opportunity-rich environment, this is the place for you! **Your responsibilities will include:** * Developing strategic copy for digital campaigns and marketing initiatives; * Creating persuasive content aligned with the brand’s voice and positioning; * Crafting compelling titles and headlines for YouTube, Instagram, and other digital channels; * Supporting the development of communication campaigns and initiatives by contributing creative ideas and direction; * Developing video scripts and promotional materials with a focus on performance; * Monitoring and analyzing content and campaign performance to support insight generation and improvements; * Ensuring consistency and quality in brand communication across all touchpoints. **What we expect from you:** * Proficiency in copywriting and storytelling applied to digital marketing; * Knowledge of digital marketing, conversion funnels, and performance-oriented content production; * Advanced knowledge of SEO and YouTube content optimization; * Experience creating video scripts and promotional materials; * Basic ability to analyze campaign performance metrics. **Benefits of joining our team:** \- Flexible meal allowance \- R$45.00 per business day on the Flash card (no payroll deduction). \- Mobility allowance \- For greater daily flexibility. \- Health and dental insurance \- With no co-payment or monthly fee for Start employees (fully covered by us). \- No dress code \- Comfort and freedom to work as you are. \- Flexible working hours \- 40-hour weekly schedule, with autonomy over your routine. \- English classes \- In-person or online classes at the office, for a symbolic fee. \- Wellhub (Gympass) \- With incredible discounts, offering more options to care for your health and well-being. \- Birthday Day Off \- Because your special day deserves celebration! \- Life insurance \- For greater peace of mind for you and your family. **Additional information:** * On-site work in Belo Horizonte/MG * CLT employment contract