Marketing Analyst

Description

Job Summary: A professional responsible for developing and executing marketing strategies, commercial campaigns, and maintaining the organization's digital presence. Key Highlights: 1. Development of marketing strategies and campaigns 2. Management and updating of digital channels and social media 3. Market and competitive analysis for result optimization Develop marketing strategies, actions and commercial campaigns, promotional materials and assets; monitor, update and maintain the organization's digital pages and social media; follow briefings and fulfill internal requests from the Sales and HR teams, all aligned with company strategies. Ensure brand communication consistency, field research, market and competitive analysis, target audience identification, performance metrics, and report preparation. * **Responsibilities:** * Develop commercial actions and campaigns, promotional materials and assets; * Monitor the commercial calendar to produce commercial assets; * Monitor, update and maintain the company's digital channels (B2B, Arguto Website, Instagram, LinkedIn, and other digital channels used by the company); * Create promotional letters, ensuring correct pricing aligned with approved commercial policy; * Organize monthly commercial meetings aligned with Executive Management strategies; * Submit weekly, monthly and annual reports to the supervisor and Commercial Executive Management; * Draft commercial letters; * Collaborate with HR to develop internal communications; * Log support tickets and monitor potential errors in the organization's visual communication channels.