Senior Data Analyst

Description

Job Summary: This Senior Data Analyst role in Martech involves organizing, structuring, and analyzing marketing data to build strategic insights, support decision-making, and drive growth. Key Highlights: 1. Integrate marketing data and build strategic insights 2. Identify patterns, opportunities, and growth levers using data 3. Work in a collaborative and dynamic team Talking about **MRV\&CO** (MRV, Urba, Luggo, Sensia, and Resia) means much more than the titles we have earned throughout our **46-year** history. Being one of Latin America's largest construction companies fills us with great pride. But it’s not just that! We want more—and to go further! We are an innovative and tireless company in our pursuit of housing solutions. We challenge ourselves and believe in our strength. And it’s important to emphasize: MRV\&CO’s strength lies in our people—a **People with a capital P**, engaged, proactive, and transformative. In short: a **Green Blood team!** We believe in transparent relationships, in celebrating achievements, and we never compromise on the values that brought us here. We’re confident that day after day, we’re building the future we envision—and that future is embodied in our purpose: **building dreams that transform the world.** Join us as **\#GreenBlood!** **Responsibilities and Duties** Do you love data, technology, innovation, and dynamic environments? Then this role is for you! At MRV\&CO’s Martech team, we’re looking for a Senior Data Analyst to join our team and grow with us! Here, you’ll be part of a collaborative, results-oriented team always ready for new challenges. * Organize and structure marketing data, integrating diverse sources such as CRM, BI, and business areas. * Build strategic data views by connecting channel metrics, funnel metrics, and business outcomes. * Support the definition of relevant KPIs for the area—avoiding metric overload and focusing on indicators that guide decisions. * Perform data cross-analyses to identify patterns, bottlenecks, opportunities, and growth levers. * Develop clear, concise, and actionable dashboards and reports tailored to different audiences. * Translate complex data into strategic interpretations and understandable narratives for both technical and non-technical teams. * Support the creation of growth hypotheses based on analyses and insights developed. * Monitor performance, interpret results, and feed back into the area’s strategy. * Collaborate closely with data and information teams. * Support the marketing area in its overall actions and strategies. **Requirements and Qualifications** * Strong organizational skills, ability to synthesize information, and structured thinking. * Critical perspective on metrics—challenging superficial interpretations and vanity metrics. * Ability to turn fragmented data into clarity for decision-making. * Autonomy to shape data perspectives and propose improvements to how the area approaches data. * Strong communication skills to present analyses and insights clearly and objectively. * Behavior aligned with culture and collaboration. **Additional Information** * Experience in data intelligence. * Proficiency in marketing and funnel data analysis and metrics. * Experience with BI tools, dashboards, and data visualization. * Ability to integrate data from multiple sources. * Advanced Excel, Python, and SQL. * Experience with KPIs related to acquisition, conversion, efficiency, and growth. More than houses, we aim to build answers. We already have over 30,000 direct and indirect employees, all committed to building a better future for everyone. We believe diversity and inclusion are essential components for societal progress—and critical factors for the sustainability of our business. We strive to foster a safe, diverse, and inclusive environment where everyone has equal opportunities to grow and thrive. To achieve this, our initiatives focus on ensuring: * Gender equity * Racial equity * Inclusion of people with disabilities * Diversity of gender identities and sexual orientations **Transforming society is a major challenge. But together, it’s possible. Join a group with a forward-looking vision—one that believes the transformations we desire for tomorrow must begin today.**