Marketing Assistant

Description

Job Summary: A digital marketing professional responsible for planning, executing, and optimizing e-commerce, SEO, and social media campaigns to increase online visibility and performance. Key Highlights: 1. E-commerce digital marketing campaign optimization 2. Assistance in implementing SEO and social media strategies 3. Collaboration on paid campaigns and data analysis for ROI \- Plan, execute, and optimize digital marketing campaigns specifically for the e\-commerce channel. \- Monitor campaign performance, making adjustments as needed to meet established goals and KPIs. \- Assist in implementing SEO strategies to improve the e\-commerce site's organic visibility in search engines. \- Assist in optimizing website content, product descriptions, and meta tags to increase relevance. \- Assist in developing and executing social media strategies integrated with e\-commerce. \- Collaborate on creating and managing paid campaigns, including Google Ads and social media. \- Collect and analyze data related to e\-commerce performance. \- Prepare regular reports to evaluate ROI and the effectiveness of implemented strategies. \- Work closely with sales, design, and customer service teams to ensure an integrated e\-commerce experience. \- Contribute to developing and managing promotional materials and campaigns aligned with company goals. \- Participate in implementing new features aimed at enhancing the online shopping experience. \- Develop targeted email marketing campaigns for specific customer segments. \- Implement automations for personalization and increased email campaign effectiveness. Requirements: Bachelor's degree in Marketing, Advertising, Communications, or a related field. Practical knowledge of data analytics and digital marketing tools. Prior e\-commerce experience is considered an advantage. Analytical skills and the ability to translate data into actionable insights. Solid understanding of SEO, SEM, and social media strategy principles. Excellent communication and teamwork skills. Job Type: Full-time, CLT Permanent Contract Compensation: R$2\.059,00 \- R$2\.400,00 per month Benefits: * Free parking * Transportation allowance