Main Activities and Responsibilities \- Develop and implement the Annual Communications and Marketing Plan, aligned with the Strategic Planning 2026–2028. \- Update and ensure correct use of the Visual Identity Manual and Institutional Language Guide. \- Produce and manage content for digital channels: website, social media, official WhatsApp, and newsletter. \- Support enrollment and re-enrollment campaigns, ensuring message and material consistency. \- Create and disseminate graphic and audiovisual materials for events, campaigns, and pedagogical and pastoral projects. \- Manage the institutional communications calendar, ensuring cross-departmental integration and adherence to delivery deadlines. \- Monitor and analyze digital performance metrics (reach, engagement, and conversion). \- Support internal communications through bulletins, digital bulletin boards, and employee engagement campaigns. \- Advise management on press relations, partner engagement, and alumni outreach activities. \- Produce performance reports and propose continuous improvements to communications strategies. Job Type: Full-time, Permanent CLT Compensation: R$2\.500,00 \- R$3\.000,00 per month Benefits: * Health insurance * Transportation allowance Work Location: On-site