Job Summary: Data Analyst for Insights and CRM, focused on transactional analysis, campaign measurement, presentation development, and strategic collaboration to optimize customer experience and engagement. Key Highlights: 1. Analyze data to generate insights and optimize customer experience. 2. Measure CRM campaign performance and develop executive presentations. 3. Collaborate on CRM strategies and engage customers in the points program. **Here’s what you’ll find at Dotz** Big Dreams People who deliver results We value our People Owner’s mindset We embrace the journey with passion **Responsibilities and Duties** * Analyze Data for Customer Insights: Conduct analyses on transactional databases to extract insights that drive revenue growth and improve customer experience. * Measure CRM Results: Analyze and measure the performance of CRM campaigns (push, SMS, email) by applying key metrics and statistical methods to quantify campaign-driven performance improvements. * Develop Presentations: Create executive presentations focused on results reporting, facilitating data-driven decision-making. * Collaborate on CRM Strategies: Interface with business teams to align campaigns, design and execute customer journeys and targeted campaigns. Focus on optimizing CRM strategies aligned with the customer lifecycle at Dotz. * Digitize Customers: Use data analytics to boost adoption of the company’s app, focusing on enhancing the customer’s digital experience. * Engage Customers in the Points Program: Develop communication strategies and new digital products to increase customer involvement in the points earning and redemption ecosystem. **Requirements and Qualifications** * Completed undergraduate degree * Intermediate-level Excel functions knowledge * Google Analytics knowledge * Marketing Cloud knowledge * A/B testing experience * Experience analyzing qualitative and quantitative data for conversion * Passion for data **Preferred Qualifications:** * Dashboard structure knowledge in Data Studio * SQL knowledge * Google Ads and Meta knowledge * Hands-on: end-to-end ownership of customer journeys * Adapt well to new situations and shifting priorities * Enjoy working on diverse projects * Owner’s mindset **Additional Information** * Hybrid work model * SulAmérica health insurance * SulAmérica dental insurance * Annual variable compensation (PLR) * Flexible benefits card :) * Birthday day off * Dotz birthday bonus * Dotz birthday bonus based on tenure starting from the second year * Discounts at major pharmacy chains * TotalPass * Childcare allowance * Partnership with Open English * Numerous other initiatives and many Dotz rewards within our “Render Mais” Program * **#JoinDotz!** We are a company founded in 2000 to increase Brazilian consumers’ purchasing power. We achieve this by delivering benefits access to people across Brazil. Over the past 20 years, we’ve reached over 50 million people nationwide who feel empowered to achieve more — a company with a story to tell. We became known for our work in loyalty, connecting consumers to our partners through rewards delivery. We maintain multiple partnerships across various sectors: major retail chains, e-commerce platforms, leading banks, and the country’s largest mobile telecommunications provider. Today, Dotz is much more than that. Through our super app, we provide direct access to benefits for consumers. The Dotz app includes a digital account and other financial services. Users who pay with Dotz receive benefits on every purchase they make. Moreover, they enjoy the freedom to choose their preferred benefit type: products, services, discounts, or even cashback into their account. Using Dotz, routine payments become gateways to advantages. The more you use it, the more you earn. Living with Dotz means earning while living. A multi-layered system integrated into a single app to democratize access to benefits. With Dotz, you can do more. **How cool is that!** We were recently recognized by our customers in major national awards in the loyalty program category: we won 1st place in the 2020 Reclame Aqui Award and were named the “most enchanting company for customers” in the Modern Consumer Survey. **#JoinDotz** **We’re building an increasingly plural and diverse Dotz for everyone!** We’re implementing actions that foster an innovative, ethical, inclusive, safe workplace that **respects people and their individualities**. Dotz recognizes that plurality is integral to what drives **\#OurPeople**, which is why we actively promote an inclusive culture. We do not discriminate based on race, color, religion, gender identity, sexual orientation, nationality, disability, or age at any stage of the selection process, reinforcing our commitment to diversity.