Marketing Analyst

Description

Job Summary: We are seeking a Marketing Analyst to work on strategy, execution, and performance analysis for both print and digital communications, with emphasis on social media. Key Highlights: 1. Strategic and analytical involvement in digital marketing 2. Focus on social media and audience engagement 3. Collaboration with internal teams for lead generation **Location:** Setor Sul – Goiânia – GO **Industry Segment:** Leader in print and digital communications **Employment Type:** PJ (Individual Contractor) **Work Model:** On-site We are supporting a partner — a leader in print and digital communications — in identifying a Marketing Analyst to join their team. If you seek a dynamic environment where you can contribute to strategy, execution, and performance analysis, this opportunity may be right for you. **Main Responsibilities:** * Execute digital marketing planning focused on social networks, ensuring content consistency and brand positioning; * Create, review, and publish content (posts, videos, stories, Reels), with copy oriented toward engagement and conversion; * Manage and monitor social media channels, interact with the audience, and strengthen relationships; * Track performance metrics (engagement, reach, conversions, CAC, CTR) and generate periodic reports; * Support paid traffic campaigns, promotional activities, and product launches; * Use tools such as Google Analytics and Meta Business Suite for performance analysis; * Collaborate with internal departments (sales, customer service, and product) to align campaigns and generate leads; * Assist in creating marketing materials (e\-mails, landing pages, and institutional content); * Execute internal marketing (endomarketing) and internal communications; * Support influencer partnerships and vendor collaborations; * Provide weekend support to staff to ensure delivery synchronization. **Mandatory Requirements:** * Minimum of 3 years of experience in generalist marketing; * Bachelor’s degree in Marketing, Advertising and Public Relations, Communications, or related fields; * Intermediate English proficiency; * Proficiency in analytics tools (Google Analytics, Meta Business Suite, or similar); * Intermediate Microsoft Office suite skills; * Experience with paid traffic and marketing automation; * Knowledge of SEO, marketing funnels, and CRM tools; * Experience as a Video Maker. **Join this challenge!** If you meet the requirements and wish to join this challenge, apply now and participate in the selection process conducted by iRHope Specialized Recruitment. Minimum Education Level: Bachelor’s Degree