The Content Analyst (Inbound, SEO, and Copywriting) is responsible for planning, producing, and managing strategic content that supports the company’s marketing initiatives and business objectives. This role focuses on inbound marketing, SEO, and copywriting, transforming technical and complex topics into clear, relevant, and value-driven content designed to generate engagement and conversions, while ensuring editorial consistency and alignment with brand strategy and positioning. * Plan and execute content strategies for inbound marketing (blog, newsletter, landing pages, rich and corporate materials). * + Write and craft copy for social media, digital campaigns, corporate presentations, brochures, and commercial materials. + Develop, implement, and monitor the website’s SEO strategy, including keyword research, on-page optimizations, and continuous improvements. + Track and analyze content and SEO metrics—such as organic traffic, engagement, leads, and conversions—and propose data-driven adjustments. + Ensure editorial quality, clarity, textual coherence, and consistency of brand voice across all channels. + Collaborate closely with marketing, sales, and technical teams to produce relevant, business-aligned content. + Maintain organization and up-to-date editorial calendars and published content. + Stay current with trends in content marketing, SEO, and digital communication.