Job Summary: The Omnichannel Expansion Specialist II will define the strategic vision, monitor the market, evaluate the current strategy, and track key performance indicators to maximize the value of the low-income segment. Key Highlights: 1. Define strategic vision and guiding principles for the low-income segment 2. Monitor the market and evaluate the alignment of the current strategy 3. Propose course corrections to maximize segment value Espec Exp Omnichannel II Country: Brazil If you are eager to grow and continuously learn, and passionate about impacting people through your analyses, this could be the right place for you. We have an opening for you to become an **Omnichannel Expansion Specialist II**. As a specialist on the Special Segment Strategy team, you will be responsible for: * Defining the strategic vision, positioning, and guiding principles for the low-income segment * Monitoring the market and peers to understand how they monetize this customer base and identifying opportunities/threats * Continuously evaluating whether the current strategy remains aligned with market conditions, regulations, and the bank’s objectives * Tracking key indicators (customers, revenue, margin, churn, attrition, full P\&L) and assessing whether we are on track to deliver target results * Proposing course corrections (commercial levers, product, channels, pricing, costs) to maximize segment value in the medium and long term * Monitoring the active customer base, ensuring achievement of Goals/PPTOs * Tracking customer mix by acquisition lever and income source/formality * Monitoring customer acquisition cost (CAC) and lever efficiency * Tracking activation, relationship, and monetization levels by cohort * Producing executive performance insights, consolidating an integrated view of segment results * Interpreting result variations and correlations according to macro/micro and internal/external scenarios Organizing and leading performance review agendas and governance meetings for initiatives/actions * Required Knowledge, Skills, and/or Experience: * Experience in Segments, Products, Strategy, or Financial Planning structures * Strong analytical capability, strategic vision, and results orientation * Advanced experience with Excel and PowerPoint for developing studies and executive presentations * Track activation, relationship, and monetization levels by cohort * Produce executive performance insights, consolidating an integrated view of segment results * Interpret result variations and correlations according to macro/micro and internal/external scenarios * Experience building business cases and conducting P\&L analysis by segment, product, or channel Intermediate English or Spanish * Desirable: Prior experience with low-income segments / financial inclusion Knowledge of individual banking products: accounts, cards, loans, microcredit, insurance, and investments Data analysis and basic modeling (SQL, Oracle, Lake, Python or R for queries and databases; or BI tools such as Power BI / Tableau) *\# BENEFITS* *Medical and Dental Assistance;* *Meal and Food Allowance;* Life Insurance; Childcare/Babysitter Allowance; Gympass or Totalpass; Transportation Allowance; If this resonates with you, join Santander! ️ \#AquiSuaChamaTransforma \#VemProSantander \#VemSerChama