The purpose of the CRM Analyst with a focus on Analytics is to analyze all CRM and marketing campaigns, generating insights for decision-making, creating/managing departmental KPIs, developing studies, and defining segmentation strategies aimed at more effective customer engagement. **Responsibilities and duties** * Structure and analyze data with a focus on customer behavior; * Generate insights for offer personalization and communication strategy; * Create clusters/segments for relationship strategy; * Collaborate with the CRM team through campaign measurements to propose new strategies; * Query and manipulate data using SQL; * Design and develop dashboards, management reports, and KPIs for all campaigns to support business decisions; **Requirements and qualifications** * Strong proficiency in SQL; * Ability to clearly present results to internal stakeholders using accessible, non-technical language; * Knowledge of the Consignado product will be considered a plus; * Academic background in engineering, mathematics, statistics, economics, computer science, or related fields. **Additional information** Digio is more than a digital bank. We are a bantech: we combine the stability of a bank with the agility of a fintech. We are also passionate about technology and, through it, strive to transform our customers’ financial lives with security and transparency. **\+ Efficiency** * **Bureaucracy** Every day, we create digital solutions to simplify how Brazilians manage their money. We work so that Digio offers everything our customers need—in one place: the DigioApp. With simplicity, efficiency, zero bureaucracy, and access anytime, anywhere. **\+ Transformation** * **Comfort zone** At Digio, we foster a collaborative culture, a career path rich in continuous learning and growth, and a strong sense of ownership and pride in delivering excellent work. People are our most important asset—and without them, Digio would not have come this far. For all these reasons, we bet on innovation as the driving force behind each extraordinary individual on this team. We do more, because we do it together. **And when we build together, everything transforms.**