Senior PR Analyst

Description

Job Summary: The Senior PR Analyst will develop and execute public relations strategies to strengthen brand reputation and ensure its qualified media presence through institutional storytelling and journalist engagement. Key Highlights: 1. Strengthen brand reputation and media presence. 2. Develop institutional narratives and cultivate media relationships. 3. Manage image crises and support product launches with PR strategy. The **Senior PR Analyst** is responsible for developing and executing **public relations** strategies aligned with the brand’s positioning and objectives, strengthening its reputation and qualified media presence. This role involves crafting institutional narratives and building relationships with journalists and relevant media outlets, ensuring the brand is perceived consistently, aspirationally, and strategically. **Key Responsibilities** * Develop and execute PR strategy aligned with brand positioning. * Build and maintain relationships with journalists, media outlets, and influential columnists (lifestyle, luxury, tourism, business). * Draft and distribute press releases, media advisories, and institutional content. * Ensure qualified brand presence in media (focus on relevance, not volume). * Monitor brand mentions and reputation (media clipping \+ qualitative analysis). * Manage image crises in collaboration with leadership. * Develop institutional storytelling (brand, experiences, launches). * Support product launches, events, and new experiences with PR strategy. * Ensure consistency between messaging and experiential delivery. * Collaborate with marketing and product teams to build aspirational narratives. **Requirements:** Bachelor’s degree in Public Relations, Social Communication, Journalism, Marketing, or related fields. Excellent written and verbal communication skills. Strong relationship-building and media networking abilities. Strategic thinking and brand sensitivity. Organizational skills and ability to manage multiple projects. **Additional Information:** **Salary:** R$ 8\.850,00 **Benefits:** Meal allowance R$ 1\.118,00 **Employment Type:** CLT **Work Schedule:** Monday to Friday