Here at Scire, we believe that knowing how to live is more than a purpose—it’s what drives us every day. We are looking for a **Marketing Coordinator** to lead the department and strengthen two key company pillars: **Branding** and **Sales**. This role is responsible for ensuring Scire’s brand consistency across all touchpoints, executing high-quality campaigns, and working directly with the Commercial team to generate demand, qualify leads, and support VGV growth. We seek someone who **sets the bar high**, challenges the status quo, structures processes, and seamlessly navigates between creativity, planning, performance, and commercial operations—all while demonstrating ownership and a focus on consistent delivery. If you’re a leader who combines strategic thinking with practical execution and measurable results—this opportunity is for you. **Responsibilities and Duties** **1. Sales-Driven Marketing (Primary Deliverable of This Role)** * Collaborate closely with the Commercial Team / House / Real Estate Agencies to understand their needs and respond with rapid, effective solutions. * Master the sales funnel (CPL, CAC, leads, conversion), identifying and addressing gaps at each stage. * Develop initiatives and strategies to generate demand, qualify leads, and contribute to VGV growth. **2. Campaigns, Launches, and Commercial Initiatives** * Plan, execute, and monitor promotional, institutional, and launch campaigns for multiple developments simultaneously—each with its own identity, strategy, and calendar. * Organize events, activations, and commercial initiatives aligned with each product’s objectives. * Ensure communication resonates with the target audience, reflects the brand positioning, and aligns with each development’s commercial context. * Measure results (KPIs, ROI, conversion) and propose continuous improvements. **3. Digital, Performance, and Platforms** * Lead digital strategy: social media, paid traffic, RD Station, CRM, portals, and content. * Leverage Artificial Intelligence tools to optimize analytics, automate routine tasks, and accelerate content creation, strategy development, and material production. * Monitor performance and customer behavior metrics to guide tactical adjustments. * Track competitors, market trends, dashboards, and reports to maintain up-to-date insights and enable swift decision-making. 4. Branding, Communication, and Positioning * Ensure Scire’s brand consistency across all materials, channels, and campaigns. * Review and approve creative assets and communication calendars. * Strengthen institutional positioning and represent the brand at events and interactions (internal and external). **5. Leadership, Processes, and Department Management** * Lead the Marketing team, ensuring pace, organization, and quality in deliverables. * Structure and evolve departmental processes, routines, controls, and KPIs. * Plan and manage the department’s budget, ensuring efficient resource allocation. * Manage vendors, agencies, partners, and the Marketing budget. **6. Content, Materials, and Production** * Draft clear briefs and guide creatives to ensure technical quality and visual coherence. * Supervise production of digital assets, printed materials, videos, and presentations. * Validate commercial and institutional materials for brokers, partners, and events. **7. Research, Customers, and Market** * Conduct market and brand perception research. * Monitor satisfaction/NPS and propose actions to improve the customer journey. * Track real estate market trends and innovation opportunities. **Requirements and Qualifications** **What We Expect From You:** * Proven experience in marketing management (5+ years, including at least 2 years in leadership roles). * Experience in Branding. * In-depth knowledge of the sales funnel and commercial performance metrics. * Experience managing leads, CRM systems, and digital and Artificial Intelligence tools. * Familiarity with social media, paid traffic, and agency collaboration. * Ability to create briefs, review creative assets, and ensure visual coherence. * Willingness to work onsite in Florianópolis and conduct frequent visits to the Blumenau unit. **Nice-to-Have Qualifications:** * Prior experience in the real estate sector (construction companies / developers / real estate agencies). * Knowledge of CV CRM is a plus. * Experience with real estate campaigns and launches. * Participation in marketing and CRM automation projects. * Proficiency in BI tools (Power BI / Looker). **Additional Information** Base Location: * Scire Empreendimentos Headquarters: Av. Rio Branco, 797 – Centro, Florianópolis/SC Employment Type: * PJ (Individual Entrepreneur) Benefits: * Discount on SCIRE Developments * Méritus Program – Bonus based on achievement of development goals * Workplace Gymnastics * Partnerships with Educational Institutions * A culture that values meritocracy, transparency, and respect. Hello, we’re SCIRE! A company founded in Santa Catarina in 2011, with “knowing how to live” embedded in its DNA. Our actions are grounded in the following pillars: Knowing how to create developments featuring the most innovative offerings in the market. Knowing how to make a difference by adopting sustainable practices that respect the environment. Knowing how to add value to your life by combining European standards of excellence with Brazilian creativity. We aim to be the reference and leader in the first home segment in Santa Catarina. Therefore, our culture emphasizes security, modernity, experience, rigor, commitment, innovation, high performance, and transparency. If, like us, your purpose is to turn dreams into great achievements, join SCIRE—and bring your experience and expertise.