SEO and Content Analyst - Nova Prata

Description

Job Summary: The professional will be responsible for planning, executing, and optimizing SEO and content marketing strategies, monitoring metrics and performance, and contributing to the creation of communication and branding campaigns. Key Highlights: 1. Experience with SEO, content marketing, and analytics tools. 2. Focus on content optimization, link building, and advertising copywriting. 3. Collaboration in digital marketing and communication campaigns. Responsibilities: * Plan, execute, and optimize on-page and off-page SEO strategies. * Conduct keyword research and apply findings to strategic content. * Produce and review content for blogs, websites, landing pages, and social media, with emphasis on SEO and user experience. * Monitor metrics and performance (Google Analytics, Search Console, SEMrush, Ahrefs, etc.). * Track SEO trends, content marketing developments, and search engine algorithms. * Create performance reports and propose continuous improvements. * Support editorial calendar planning in collaboration with marketing and branding teams. * Collaborate on campaign creation for social media, print materials, and digital media. * Plan and execute communication and branding strategies. * Support advertising campaigns (online and offline). * Advertising copywriting (social media posts, ads, scripts, etc.). * Assist in planning and monitoring paid campaigns (not responsible for campaign deployment). * Support event activities, activations, and promotional campaigns. * Monitor campaign results (marketing metrics). Requirements: * Completed or ongoing degree in Advertising and Public Relations, Marketing, or related fields. * Prior experience with SEO and content marketing. * Proficiency with analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, or similar). * Solid understanding of technical SEO, link building, and content optimization practices. * Excellent writing skills and ability to adapt language for diverse audiences. * Familiarity with UX writing and best practices in copywriting. * Knowledge of social media and digital marketing. * Basic design skills (Photoshop, Illustrator, Canva, or similar). * Ability to work collaboratively and communicate effectively.