If you write to win awards, this job is not for you. But if you write to sell and measure your text's success in CTR, CVR, and ROAS, this is your stage. At Digital Growth, copy is behavioral engineering. You will be the mind behind scripts, pages, and ads that move the real needle: revenue. **Job Mission** Transform growth ideas and strategies into messages that sell, convert, and retain, combining psychology, storytelling, and data to create copies, scripts, and pages that generate measurable performance. **Responsibilities** * Create and optimize ad copies, landing pages, emails, and video scripts (VSL, Reels, Ads). * Develop narratives and mental triggers that maximize CTR, CVR, and ROAS. * Collaborate with traffic and video teams to ensure alignment between copy, visuals, and conversion. * Produce multiple text variations for weekly A/B tests. * Measure and report the performance of each piece based on data. * Adjust scripts and headlines based on actual results (not assumptions). * Document high-performance learnings and frameworks for reuse. **Requirements** * Mental triggers and copy frameworks (AIDA, PAS, 4Ps, Before-After-Bridge, etc). * Consumer psychology and lead behavior. * Sales page structure and acquisition/nurturing funnel. * Copy metrics: CTR, CVR, CPL, Watch Time, ROAS. * Scriptwriting for VSLs, Ads, and Reels. * Persuasive, clear, and conversion-focused writing. * Fast creation of multiple versions (testing and iteration). **Differentiators** * Experience in copywriting for info products, SaaS, or e-commerce. * Experience with audiovisual storytelling and performance videos. * Proficiency in email automation and funnels (RD, Hubspot, ActiveCampaign). * Portfolio with proven results (CTR, CVR, CPL). * Knowledge in SEO copywriting and CRO.