Description
Job Summary:
Lead the brand's content strategy, plan and organize the content calendar, and manage influencer marketing strategies.
Key Highlights:
1. Lead the brand's content strategy
2. Manage influencer marketing strategies
3. Collaborate integrally with e-commerce and performance teams
**Content Coordinator \- On-site/SP**### **Responsibilities**
* Lead the brand's content strategy
* Plan and organize the content calendar
* Break down the strategy into editorial themes, topics, and scripts
* Structure campaigns, timelines, and tactical actions
* Manage influencer marketing strategies (define profiles, guide influencers and UGC creators, monitor deliverables, and analyze results)
* Collaborate integrally with e\-commerce, performance, and campaign teams
* Coordinate execution of activities with partners (photographers, PR agencies, etc.)
* Analyze metrics and build performance reports
### **Skills**
* Strategic vision in marketing and branding
* Clear writing and narrative sense
* Organization, prioritization, and long-term vision
* Analytical ability to interpret data and make strategic adjustments
* Solid knowledge base in fashion, lifestyle, and consumer behavior
* Leadership and decision-making ability
* Strong communication skills with internal teams, creators, and partners
Minimum Education: Bachelor's Degree