Copywriter

Description

Job Summary: Produce and revise content focused on online, offline, and internal campaigns, creating texts for various marketing materials. Key Highlights: 1. Creation and revision of content for online and offline campaigns 2. Development of texts for email marketing, banners, and social media 3. Focus on SEO and textual content production for marketing Description: Summary of Responsibilities Produce, write, and revise content with a focus on developing concepts for online, offline, and internal campaigns of Grupo Ábaco and their derivatives; write and revise advertising materials, presentations, books, and all types of textual materials requested by departments; Detailed Responsibilities Write and create content for online, offline, and internal campaigns of Grupo Ábaco (key visuals and their derivatives, brand manifestos, and concept defenses); Create textual content for all types of marketing actions and materials; Write email marketing messages, newsletters, digital and printed banners, cards, posters, invitations, etc.; Write creative copy for online and offline media; Create content for e-books, digital and printed magazines; Write texts and provide guidance for the visual development of presentations (after receiving a complete briefing and necessary details); Build content and hierarchize information for landing pages; Write general texts and guidance for social media; Write general texts and guidance for social media; Write radio spots and other voice-over scripts; Write video scripts (lettering texts, voice-over texts, direction notes, etc.); Review all text formats requested by Grupo Ábaco departments via marketing analysts and/or marketing manager; Provide general guidance for layout, artwork, and typography development; Perform orthographic and communication-line reviews of all materials produced by the Marketing team, considering the specific audience previously defined by the material’s responsible parties; Education/Qualifications: Bachelor’s degree completed in Communications (Advertising and Public Relations, Journalism, or related fields); Other Qualifications Creative, communicative, proactive, critically minded, and consistently attentive to emerging content and marketing trends; Strong interpersonal skills and ability to understand deadlines and schedules; Impeccable command of written Portuguese, with strong concentration and attention to detail; Knowledge of SEO-focused content techniques; Intermediate English proficiency for understanding references and general translations; Basic understanding of design coherence for general guidance on marketing materials; Familiarity with WordPress and other CMSs (Content Management Systems); Proficiency with Microsoft Office Suite (Word and PowerPoint) and Google Drive tools; Benefits: * Meal allowance; * Transportation allowance or fuel card; * Unimed Health Plan (available after 3 months of probation). Work Format: * On-site. SUBMIT SALARY EXPECTATIONS 2511130202461806199