Copywriter/Writer

Description

Job Summary: A communications professional responsible for creating copy for social media, video scripts, WhatsApp messages, product detail pages (PDPs), email marketing, and paid ads, as well as leading the brand’s tone of voice. Key Highlights: 1. Strategic copy creation for various digital channels. 2. End-to-end email marketing development on Klaviyo. 3. Leadership in brand communication and consistency of tone of voice. Your Responsibilities: Copy and Content * Create social media copy for feed, Stories, and Reels, with clear understanding of format and objective for each piece. * Write video scripts for organic and paid content, including UGC, product Reels, and video ads. * Produce WhatsApp communications aligned with the brand’s tone, including post-purchase flows and seasonal campaigns. * Create and optimize product detail pages (PDPs), landing pages, and campaign pages on e-commerce platforms, applying SEO and CRO principles. Email Marketing * Develop end-to-end email marketing flows in Klaviyo: subject lines, preview text, body copy, and CTAs. * Monitor open rates, click-through rates, and conversion metrics to identify areas requiring adjustment. * Propose improvements to existing flows based on performance data. Paid Media * Write ads for Meta Ads, Google Ads, and TikTok Ads with a focus on real conversions. * Collaborate with the traffic team to understand which creatives are performing well and use those insights to inform new copy. * Test different communication angles—pain points, benefits, social proof, urgency—and document learnings. Communication Leadership * Serve as the brand’s tone-of-voice reference for the team, including reviewing copy written by others. * Proactively lead the communication agenda: propose ideas grounded in data, category trends, and consumer behavior. * Ensure linguistic consistency across all brand touchpoints—from ads to post-delivery emails. Employment Type: Full-time CLT Compensation: Starting at R$6.000,00 per month Benefits: * Health insurance * Meal allowance * Transportation allowance Selection Question(s): * What We’re Looking For: * Proven track record in e-commerce and paid media copywriting, with case studies demonstrating measurable impact on conversion. * Technical mastery of advertising writing in Portuguese: grammar, rhythm, precision, and ability to adapt tone per channel. * Solid experience with Klaviyo or similar email marketing platforms, including metric interpretation. * Applied knowledge of on-page SEO and UX writing within e-commerce contexts. * Ability to manage multiple channels and formats simultaneously without compromising quality. * Autonomy to make communication decisions independently, without requiring approval for every line. * Portfolio demonstrating depth: work showcasing versatility, consistent tone, and measurable results. Work Location: On-site