Commercial Analyst

Description

Job Summary: We are seeking a Commercial Analyst to operate and evolve the CRM, build automated customer relationship journeys, and manage digital channels to drive conversion, revenue, and guest relationships. Key Highlights: 1. Opportunity to operate and evolve CRM, marketing automation, and AI 2. Focus on building customer relationship journeys and managing digital channels 3. Environment undergoing full digital transformation across the hotel chain ABOUT PORTO SOL HOTELS We are a hotel chain based in Florianópolis (Beach and Ingleses units), currently undergoing full digital transformation: we operate a comprehensive CRM (sales, customer service, marketing, and digital engagement), marketing automations, and AI applied to the guest journey. ABOUT THE POSITION We seek a Commercial Analyst to serve as the technical and analytical arm of CRM and marketing for the chain: operating and evolving the CRM, building automated relationship journeys, managing digital channels (WhatsApp, Instagram, and social media), running paid media campaigns (Google Ads and Meta Ads), and automating customer service — thereby generating conversion, revenue, and long-term relationships with our guests. KEY RESPONSIBILITIES * Operate and maintain the CRM (sales funnel, leads, opportunities, accounts, and contacts) with high data quality, optimizing processes and creating objects and automations as needed. * Build and maintain relationship journeys on the marketing automation platform (email, WhatsApp, SMS, Instagram, and other digital channels). * Integrate and operate digital relationship and service channels using bots and automated workflows. * Execute and optimize paid media campaigns (Google Ads and Meta Ads), analyzing CAC, ROAS, CTR, CPL, and conversion. * Segment the database and support loyalty, reactivation, upsell, and cross-sell initiatives. * Support revenue management: rate setup for campaigns, rate and availability updates across channels. * Develop commercial and marketing reports and dashboards. * Provide occasional support to the customer service center (reservations and guest services), as needed. WHAT WE SEEK * Bachelor’s degree in Marketing, Advertising, Business Administration, Hospitality, Tourism, or related fields. * Minimum 1 year of experience in CRM, digital marketing, or commercial roles (hospitality experience is a plus). * Knowledge of CRM (sales funnel, leads, opportunities) and marketing automation (customer journeys, email marketing, segmentation). * Paid media: Google Ads and Meta Ads (setup, optimization, analysis). * Web analytics (GA4) and marketing metrics (CAC, ROAS, CTR, conversion). * Digital channel management and omnichannel customer service (Instagram, WhatsApp, Facebook). * Intermediate or advanced Microsoft Office skills and familiarity with BI dashboards. ADDITIONAL ASSETS * Salesforce (Sales Cloud, Service Cloud, Marketing Cloud, Digital Engagement) — Journey Builder, Email Studio, Automation Studio. * Google Ads, Meta, or Salesforce certifications. * SQL and AMPscript for segmentation and personalization. * No-code/low-code automations and AI applied to marketing and customer service (n8n, Lovable, Claude, or equivalents). * Lighthouse, channel manager, and hotel PMS; basic understanding of revenue management. WHAT WE OFFER * Base salary + variable compensation tied to goals (sales, RevPAR, ADR, occupancy). * Health insurance plan (co-payment applicable after 6 months). * Dental plan and pharmacy benefits (available after 3 months). * Transportation allowance and meal voucher. * Birthday day off within the month. * Attendance program and Ideas for Improvement program. * Real-world tech stack daily: full CRM, marketing automation, integrations, and AI. Compensation: R$2.800,00 – R$3.100,00 per month Benefits: * Medical assistance * Dental assistance * Commercial agreements and discounts * Free parking * Food allowance * Meal voucher * Transportation allowance Experience: * Commercial area (Preferred) * Sales (Preferred) * Hotel experience (Preferred) Work location: On-site