Marketing Coordinator

Description

Job Summary: An experienced marketing and leadership professional to manage digital strategies, branding, sales campaigns, and teams—with a strong focus on results. Key Highlights: 1. Team leadership and marketing management 2. Focus on sales-oriented and performance-driven marketing 3. Digital strategy and branding Description: What We Expect From You: * Proven experience in marketing management (\+5 years, with at least 2 years in leadership roles). * Experience in branding. * Mastery of the sales funnel and commercial performance metrics. * Experience managing leads, CRM systems, and digital tools—including Artificial Intelligence applications. * Knowledge of social media, paid traffic, and agency collaboration. * Ability to create briefs, review creative assets, and ensure visual consistency. * Availability for on-site work in Florianópolis and frequent visits to the Blumenau unit. Nice-to-Have Qualifications: * Prior experience in the real estate sector (construction companies / developers / real estate agencies). * Familiarity with CV CRM is a plus. * Hands-on experience with real estate campaigns and launches. * Participation in marketing automation and CRM projects. * Knowledge of BI tools (Power BI / Looker). 1\. Sales-Oriented Marketing (Primary Responsibility) * Work closely with Sales/House/Real Estate Agencies to understand their needs and deliver rapid, effective solutions. * Master the sales funnel (CPL, CAC, leads, conversion), identifying and addressing gaps at each stage. * Develop initiatives and strategies to generate demand, qualify leads, and contribute to VGV growth. 2\. Campaigns, Launches, and Commercial Activities * Plan, execute, and monitor promotional, institutional, and launch campaigns across multiple simultaneous developments—each with its own identity, strategy, and calendar. * Organize events, activations, and commercial activities aligned with each product’s objectives. * Ensure communications are tailored to the target audience, brand positioning, and the commercial timing of each development. * Measure outcomes (KPIs, ROI, conversion) and propose continuous improvements. 3\. Digital, Performance, and Platforms * Lead digital strategy: social media, paid traffic, RD Station, CRM, portals, and content. * Leverage Artificial Intelligence tools to optimize analytics, automate routine tasks, and accelerate content creation, strategy development, and material production. * Monitor customer performance and behavioral metrics to guide timely adjustments. * Track competitors, industry trends, dashboards, and reports—ensuring up-to-date insights and fast decision-making. 4\. Branding, Communication, and Positioning * Ensure brand consistency for Scire across all materials, channels, and campaigns. * Review and approve creative assets, campaigns, and communication schedules. * Strengthen institutional positioning and represent the brand at events and interactions (internal and external). 5\. Leadership, Processes, and Department Management * Lead the Marketing team, ensuring pace, organization, and delivery quality. * Structure and enhance departmental processes, routines, controls, and KPIs. * Plan and manage the department’s budget, ensuring efficient resource allocation. * Manage vendors, agencies, partners, and the marketing budget. 6\. Content, Materials, and Production * Draft clear briefs and guide creatives to ensure technical quality and visual coherence. * Supervise production of digital assets, printed materials, videos, and presentations. * Validate commercial and institutional materials for brokers, partners, and events. 7\. Research, Customers, and Market * Conduct market research and brand perception studies. * Monitor satisfaction/NPS and propose actions to improve the customer journey. * Track real estate market trends and innovation opportunities. 2512120202501915672